南華大學機構典藏系統:Item 987654321/16437
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/16437


    Title: 非營利組織勸募計畫收入之影響因素：不同樣本之比較
    Other Titles: The Determinants of Fundraising Campaign Revenue in Nonprofit Organizations: A Comparison of Different Samples
    Authors: 涂瑞德;陳玉香
    Twu, Ruey-Der;Chen, Yu-Hsiang
    Contributors: 南華大學非營利事業管理學系;南投縣前山國民小學
    Department of Nonprofit Organization Management, Nanhua University;Chyan Shan Elementary School, Nan Tao County
    Keywords: 非營利組織;勸募計畫;組織特性;環境特徵;勸募策略
    nonprofit organizations;fundraising campaign;organization characteristics;environmental factors;fundraising strategies
    Date: 2011-12-01
    Issue Date: 2013-12-30 14:02:53 (UTC+8)
    Publisher: 南華大學非營利事業管理學系
    Abstract: 本文旨在探討非營利組織勸募計畫收入的影響因素。選取台灣非營利組織於2008至2009年間所進行的201筆勸募計畫，整理次級資料，並篩選為三種不同樣本，藉由卡方檢定，分別由組織特性、環境特徵與勸募策略等構面，驗證不同樣本中影響因素和勸募收入的相關性，以期釐清和確立勸募計畫收入的影響因素為何。研究結果顯示：組織類型、勸募專業人員、聯勸補助、宣告策略和持續方案對勸募計畫收入的影響，於三種樣本中皆是顯著的；組織會址、方案特質、定點勸募和勸募期間對勸募計畫收入的影響，於三種樣本中有兩種樣本呈顯著關係；組織年齡和組織活動範圍對勸募計畫收入的影響，則只在一種樣本中呈顯著關係，餘各因素則無顯著影響。
    The study explored various determinants influencing fundraising campaign revenue in nonprofit organizations. Samples were selected from fundraising campaigns conducted by nonprofit organizations in Taiwan from 2008 to 2009 and further categorized into three types. Through secondary data and the Chi-square test, this study investigated the effect of organizational characteristics, environmental features, and fundraising strategies on fundraising campaign revenue in nonprofit organizations. Research findings showed that variables such as organization type, professional fundraising staff, United Way grant, announcing strategies and continuous projects have significant influence on fundraising campaign revenue across three types of samples. Furthermore, among the three types of samples, two types were significantly influenced by organizational location, project features, single-site fundraising, and fundraising periods. However, only one type was significantly influenced by organizational age and scope of organizational operation. Other factors did not have significant influence.
    Relation: 非營利組織管理學刊
    11期
    Appears in Collections:[The Journals of Nanhua University ] Journal of NPO Management
    [Department of Business Administration, Master/Ph.D Program in Management Sciences] Journal of NPO Management

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