南華大學機構典藏系統:Item 987654321/16472
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/16472


    Title: The Study of Consumer Intention Toward Switch from Physical Book to e-book
    Authors: Lee, Kuo-Wei;Yuan, Pen-Li;Woranart Onchareon
    Contributors: Department of Business Administration, National Tai-Chung University of Science and Technology;Department of Business Administration, Southern Taiwan University
    Keywords: Technology Acceptance Model;Behavioral Intention;Switch Benefits;Switch Costs;Electronic Book;Switching Behavior
    Date: 2012-12-01
    Issue Date: 2014-01-02 13:43:14 (UTC+8)
    Publisher: 南華大學企業管理學系
    Abstract: The rapid development and improvement of network infrastructure, coupled with the increasing trend of new technology, is radically changing the way of book is created and distributed and further taking it into another stage As the traditional way of real book distribution evolves into electronic book or physical world (marketplace) to virtual world (market-space) This study is an extension of the technology acceptance model (TAM) by Fred Davis et al, (1989) TAM provides the two most influential factors that dictate the acceptance and usage level of new technology: the perceived usefulness, and perceived ease of use The modified model could be know as the integrated model of technology acceptance and is develop with six variables are computer self efficacy, switch benefits: perceived usefulness, ease of use and fashion and switch costs: time and habit that has a moderating effect on attitude toward switch and behavioral intention to switch. Two hundred respondents in Tainan, Taiwan participated in a survey. Using SEM and CFA analysis, results showed that the research fitted the data well Most of the hypotheses were supported.
    Relation: 經營管理論叢
    8卷2期
    Appears in Collections:[The Journals of Nanhua University ] Operation management reviews
    [Department of Business Administration, Master/Ph.D Program in Management Sciences] Operation management reviews

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