家族企業在台灣整理經濟發展過程當中，一直以來都是扮演著舉足輕重的角色，屢屢創造出台灣的經濟奇蹟。根據調查台灣約百分之九十七為中小企業，其中又以家族企業占絕大多數，近年來台灣的中小企業紛赴外地投資或進行整體轉型，且有逐年增加的趨勢，面對投資環境日趨惡劣，人工成本，原料成本日益高漲的問題，中小企業該何去何從?故本研究以家族企業經營與轉型背景為主體，探討其轉型之關鍵因素。其次，當企業面臨重大挑戰時，所採取的對應策略。試著以個案的分析與探討，經由對實際企業的探討結果，來了解企業轉型除了對手工藝產業經營策略提供建議與參考外，也提供後續研究者未來可延伸探討的問題與方向。 In the process of overall economic development in Taiwan, family firms have always played a significant role, and helped to create the economic miracle of Taiwan. According to studies, in Taiwan approximately 97% of all firms are mid- to small-cap firms, of which family firms are the majority. In recent years, many Taiwanese mid- to small-cap firms have gone abroad for investment or engaged in overall transformation, and these trends are increasing yearly. How shouldmid- to small-cap firms face the deteriorating investment environment and problems of increasingly expensive human resources and raw materials? Thus, this study uses the operation of family firms and the background for their transformation as the topic to explore key factors in their transformation. Furthermore, this study explores the coping strategies for firms when they face major challenges. This study attempts to use case analysis and exploration, through results from exploring actual firms, to understand corporate transformations. Other than providing suggestions and references for the management strategies of the handicraft industry, it also provides future studies with possible issues and directions for further exploration.
