應用分析網路程序法探討盛裝水產業營運之關鍵成功因素

NHUIR > The Journals of Nanhua University > Management Sciences Research > Item 987654321/16498

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Title:	應用分析網路程序法探討盛裝水產業營運之關鍵成功因素
Other Titles:	Using Analytic Network Process to Determine the Key Success Factors for Containerized Drinking Industry
Authors:	白凢芸;葉子明 Fan-Yun Pai;Tsu-Ming Yeh
Contributors:	國立彰化師範大學企業管理學系;大葉大學工業工程與科技管理學系
Keywords:	分析網路程序法;關鍵成功因素;盛裝水產業;核心競爭力 Analytic Network Process;Key Success Factors;Containerized Drinking Industry;Core Competencies
Date:	2012-06-01
Issue Date:	2014-01-02 16:36:07 (UTC+8)
Publisher:	南華大學企業管理學系
Abstract:	盛裝水與人們每日生活息息相關。在全國加水站的數量約有五千餘座，而高雄地區合法登記的加水站就佔有一千六百多座。盛裝水業者在眾多競爭者中，需要有系統的管理及創新的經營理念，才能脫穎而出或保有競爭優勢。本研究藉由相關文獻的整理以及對產業現況的分析，透過資源基礎觀點(Resource Based View, RBV) 以檢視盛裝水產業本身核心資源與能力，並評估其關鍵成功因素(Key Success Factors, KSF)。並利用分析網路程序法(Analytic Network Process, ANP)發展出評估關鍵成功因素架構，以歸納出影響盛裝水產業發展的關鍵成功因素，來確保競爭優勢的持續。研究結論顯示必須加強盛裝水產業之關鍵成功因素如口感、安全性、可接近性、行銷策略、及立地條件等因素。盛裝水企業要善用行銷策略來加強與可接近性的連結，藉著技術創新的科技創造更健康安全的飲用水。發展多元性的水商品，利用智慧財產權與專利的保護，以開發產業環境。就盛裝水產業長期發展而言，應採取策略聯盟方式，發展具國際競爭潛力的產品來拓展國際市場。 Containerized drinking water is closely related to our daily lives. There are more than five thousand Water stations in Taiwan and there are 1634 registered water station in Kaohsiung. There are many competitors in the containerized drinking water industry. The industry requires a systematic management and innovative business ideas. And get the management of academic theory to stand out and retain competitive advantage. This research provides the industry business references to understand their competitive advantages and take advantage to achieve the goal of successful sustainable business.In this research the way through the exports questionnaire to integrate different views in order to understand the development of containerized drinking water to explore the future direction of industry. Conclusion that the need to strengthen the key success factors of the industry such as taste, safety, accessibility, marketing strategy and site conditions and other factors. The industry must make good use of marketing strategies to enhance accessibility links, through technical innovation to create a healthier safety drinking water. To development of diversity of water products, the use of intellectual property rights and patent protection, to develop the industrial environment. The industry on the long-term development, the approach should be taken to a strategic alliance to develop products with international competitive potential to expand the international market.
Relation:	管理科學研究 8卷2期
Appears in Collections:	[The Journals of Nanhua University ] Management Sciences Research [Department of Business Administration, Master/Ph.D Program in Management Sciences] Management Sciences Research

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