| 摘要: | 本研究主要在探討新港社區居民對於舉辦媽祖文化節慶的參與態度及認同度之關係。以新港社區居民為研究對象，以問卷調查方式，共發出330份問卷，回收有效問卷為300份，有效問卷回收率為90.9％。統計分析則採用信度分析、描述性統計、Pearson相關分析、卡方考驗等方法，其統計分析結果概述如下：1.參與態度及認同度相關分析：參與態度之三個構面「參與認知」、「參與情感」、「參與行為」與認同度之二個構面「節慶文化活動之認同度」、「活動體驗之認同度」，構面與構面之相互關係，經Pearson相關分析顯示，都有顯著性的正向相關。因此，社區居民對媽祖文化節的參與態度及認同度呈現正向相關，與研究假設相符。2.參與態度與認同度差異分析：(1)在不同基本屬性的社區居民對媽祖文化節的參與態度之差異分析中發現，在「年齡」方面，與參與態度之「參與情感」有顯著差異。在「職業」、「學歷」、「宗教信仰」方面，與參與態度之「參與行為」有顯著差異。但不同基本屬性的社區居民在「參與認知」態度上並沒有顯著差異。(2)在不同基本屬性的社區居民對媽祖文化節的認同度之差異分析中發現，在「學歷」方面，與認同度之「節慶文化活動之認同度」有顯著差異。在「宗教信仰」方面，與認同度之「活動體驗之認同度」有顯著差異。 不同基本屬性的社區居民對媽祖文化節的參與態度及認同度之差異分析結果，與研究假設部分相符。
This study mainly aims to explore the identity, recognition, and participating depth of HsinKang community residents toward the Matsu cultural festivals. Aiming at HsinKang community residents for the study, a total of 330 questionnaires were issued, and 300 valid questionnaires were counted. The effective response rate is 90.9%. The Statistical Analysis adopts Reliability Analysis, Descriptive Statistics, Person Correlation, and Chi Square Test. The results of Statistical Analysis are as follows:1. Participation Attitude & Identity Correlation Analysis: Three layers of Participation Attitude are Participating Recognition, Participating Affection, and Participating Behavior. These three layers of Participation are correlated with two other layers: recognition of culture festivals activities, personal experiences of culture festivals activities. Base on Person Correlation Analysis, the result comes toward the prominent positive correlation. Therefore, the Participation Attitude and Identity Correlation of community residents shows the positive correlation, which matches the research hypothesis.2. Participation attitude & Identity Differentiation Analysis:(1) According to the Participation Attitude Analysis for the common attribute of different community residents group, we found that age plays the big role, and makes the prominent differences on the Participating Affection toward Matsu cultural festivals. In the meantime, the occupation, education level, and religion make the prominent differences on the Participating Behavior aspect. However, there is no any differences found on the basic attribute of community residents group on the Participating Recognition.(2) According to the Participation Attitude Analysis for the basic attribute of different community residents group, we found that the education level plays the big role and makes the prominent differences on the aspect of recognition of culture festivals activities, and the religion aspect makes the big differenceon the personal experiences of culture festivals activites. The results of Participation Attitude & Identity Differentiation Analysis matchthe research hypothesis. |
