南華大學機構典藏系統:Item 987654321/17094
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/17094


    Title: 旅遊動機、旅遊意象、旅遊體驗與遊客滿意度之研究－以集集地區為例
    Other Titles: A Study of the Relationship among Travel Motivations, Travel Images, Travel Experiences and Visitor Satisfaction--The Case of the Chichi Area
    Authors: 賴柏任
    Lai, Po-Jen
    Contributors: 旅遊管理學系旅遊管理碩士班
    莊鎧溫
    Kai-Wayne Chuang
    Keywords: 遊客滿意度;旅遊體驗;旅遊意象;旅遊動機
    Travel Experiences;Travel Images;Travel Motivations;Visitor Satisfaction
    Date: 2014
    Issue Date: 2014-11-21 14:16:22 (UTC+8)
    Abstract: 　　本研究以集集地區的遊客為調查對象，探討遊客的旅遊動機、旅遊意象、旅遊體驗及遊客滿意度之間的關係。共發出問卷450份，收集有效樣本436份，運用描述性統計、因素分析、信度分析、T檢定與單因子變異數分析、相關分析及迴歸分析法進行統計分析。研究結果顯示：1.旅遊動機、旅遊意象、旅遊體驗及遊客滿意度之間皆有顯著相關。2.旅遊動機、旅遊意象對旅遊體驗及遊客滿意度皆有正向影響；旅遊體驗對遊客滿意度有正向影響。3.旅遊動機及旅遊意象皆透過遊憩體驗對顧客滿意度有部份中介影響。
    　　The purpose of this study was to explore travel motivations, travel images, travel experiences and visitor satisfaction at Chichi area. We surveyed 450 visitors and collected 436 valid questionnaires, all of which were analyzed by Descriptive Statistics, Factor Analysis, Confidence Analysis, T-test, Single Factor ANOVA, Relation Analysis and Regression Analysis. The results were as following：1. there was a significant correlation among travel motivations, travel images, travel experiences and visitor satisfaction.2. travel motivations, travel images had a positive effect on both travel experiences and visitor satisfaction; travel experiences had a positive effect on visitor satisfaction.3. travel motivations and travel images by the recreational experience that some intermediary impact on visitor satisfaction.
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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