南華大學機構典藏系統:Item 987654321/17098
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    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/17098


    Title: 宗教觀光旅遊動機、涉入、滿意度關係之研究－以佛陀紀念館為例
    Other Titles: The Relationship Study on Tourist Motivation, Involvement and Satisfaction of Religious Tourism--A Case of FO Guang Shan　Memorial Center
    Authors: 林美嬌
    Lin, Mei-Chiao
    Contributors: 旅遊管理學系旅遊管理碩士班
    蔡宸綨;莊鎧溫
    Chen-Chi Tsai;Kai-Wayne Chuang
    Keywords: 滿意度;涉入;旅遊動機;宗教觀光
    Involvememt;Traveling Motivation;Religious Tourism;Satisfaction
    Date: 2014
    Issue Date: 2014-11-21 14:16:26 (UTC+8)
    Abstract: 　　本研究旨在探討宗教觀光的旅遊動機、涉入與滿意度影響關係之研究─以佛陀紀念館為例。研究者實際參與宗教活動及體驗，本研究以「問卷調查法」為主要研究工具，研究的對象以到高雄佛陀紀念館的遊客為主，共獲得有效樣本420，資料分析則是用SPSS 17軟體進行分析，採用因素分析、信度分析、描述性統計、單因子變異數分析、T檢定、迴歸分析等統計方法，來進行旅遊動機、涉入與滿意度等構面間之驗證分析。在宗教觀光旅遊動機、涉入與滿意度之關係模式實證結果發現: (1)旅遊動機會正向影響滿意度。(2) 旅遊動機會正向影響涉入。(3) 涉入會正向影響滿意度。(4) 行前期望會對實際體驗有顯著差異。因此本研究依其研究結果提出結論和建議，其能提供給佛陀紀念館參考，作為未來相關措施的依據。
    　　The purpose of this study is to explore the relationship among tourist motivation, involvememt and satisfaction of religious tourism from Fo Guang Shan Buddha Memorial Center.This case was basing on 420 valid questionnaires from religious tourists of Fo Guang Shan Buddha Memorial Center,and the results have been analyzed by Confirmatory Factor Analysis,Reliability Analysis ,Descriptive Statistiscs Analysis ,One Way ANOVA and Regression analysis were used to analyze the characteristics,tourist motivation, involvememt and satisfaction of religious tourism.The result of the study show that: 1.Tourist motivation affected satisfaction. 2. Satisfaction affected involvememt.3. Involvememt affected tourist motivation.4. Before-trip expectation and experience had obvious defference.
    Appears in Collections:[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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