本研究主要以金山地區遊憩地與温泉區的旅客為研究對象，探討旅遊意象、吸引力、體驗價值與滿意度等變數之因果關係，以相關分析及迴歸法進行統計分析。研究結果發現：1.研究發現旅遊意象與吸引力對體驗價值及滿意度之間均有顯著相關; 2.旅遊意象及吸引力與體驗價值對滿意度的關聯性，發現旅遊意象及吸引力對體驗價值有正向影響、旅遊意象及吸引力對滿意度有正向影響、體驗價值對滿意度的顯著影響均得到支持; 旅遊意象及吸引力皆透過體驗價值對滿意度有中介影響。 This study examined the influence that travel imagery, attractiveness, experiential value and the satisfaction had on visitors of the Jinshan tourist district and hot spring area. This was observed through correlation analysis and method statistical analysis. The results showed that:1.There is a significant correlation between travel imagery and attractiveness to customers’ experiential value and satisfaction.2.From the correlation between travel imagery, attractiveness and experiential value to the satisfaction supported :Travel imagery positively effects experiential value.，Travel imagery and attractiveness positively effect satisfaction value.Experiential value positively effects satisfaction value.The experience value, travel imagery, and attractiveness have an intermediary impact on.
