| 摘要: | 在全球化與科技化兩股力量的推進下，全球的經濟型態已轉變為以創新為主的知識經濟型態。因應台灣社會變遷，地方產業面臨轉型的挑戰，針對如何從文化產業的角度來重建社區、開發地方特色、整合文化活動與活化在地，政府也積極鼓勵社區居民發覺專屬地方的文化特色，藉此帶動地方經濟發展。本研究即針對雲林縣西螺鎮延平老街，如何運動文化特色活化地方產業發展進行探討與研究。 本研究首先將整理歸納社區總體營造、地方文化產業與文化創意產業的相關文獻資料，作為後續研究的基礎。研究方法採質性研究之個案研究法、深度訪談、文獻分析法以及次級資料分析法。以雲林縣西螺鎮延平老街為研究對象，分別對地方文化工作者、地方文教基金會推動者、專家學者以及公部門進行深度訪談，並將受訪資料進行分析。綜合上述，本研究所得之結論如下： 1﹒地方特色發掘可促進民眾意識認同，帶動地方經濟發展。 2﹒地方特色透過商品設計行銷，可刺激地方產業交易。 3﹒社區發展協會的互動關係與積極運作，對地方發展影響甚鉅。 4﹒透過民間組織、政府公部門與學術團隊的合作，將地方特色從點、線擴充到面的延伸，可全面活化地方產業發展。
Under the influences of globalization and technology promotion, the pattern of the global economy has been transformed into a knowledge-based one which innovations are the key factor. In response to recent social changes in Taiwan, local industries are now facing the challenge of transforming, and many of them have been focused on rebuilding the local communities, developing local characteristics and integrating local cultural activities . Fortunately, the government also has been very encouraging to the community on finding their local cultural characteristics and promoting the consequensiveeconomical development. This study is to take SiluoYanping Street in Yunlin Country as the study case and investigate on how the local people take advantage of cultural sources in reforming the local industries. This study collaborates with related documents and references, and focuses on community establishing, local cultural industry, especially creative industries, in hoping to be a groundwork for follow-up researches. This study also adopts qualitative research methods, such as case study, in-depth interview, document analysis and secondary data analysis. SiluoYanping Street in Yunlin Country, which is the target in this study, the author hopes to conduct in-depth interviews with local cultural workers, people who are in charge of promoting for local cultural and educational foundations, experts, scholars, and also the government officials. The content of the interviews will be then analyzed. To sum up, this study has four conclusive points： 1﹒By discovering the distinguish features on local culture help the local industries find their own identification, raise their cultural consciousness and promote their economical development. 2. By stimulating the inter- industry trading focusing on design and marketing can boost the purchase, 3﹒By associating community runs,and interacts actively. Also,they have a great influence on local development. 4﹒By integrating all features from spot,line into extensive areas through the cooperation form civil organizations,thegovernment,and academic groups to activate local industry. |
