本文提出當今企業經營理念與目標應有社會實務與經濟實務，除了考量傳統的財務績效外，亦應嚴肅考慮社會績效的表現，讓兩者融入其中、相互爲用，以成就永續經營理念。本文引入多位學者理念，加入研究心得，提出永續企業實務理論架構，描述社會績效與財務績效的相互關係，並在控制相關的營運變數下，以多重財務績效指標，應用三階段最小平方統計方法(3SLS)，期望建構出不偏性、一致性及有效性的實證模式，以便得到較爲可靠的結果，提供相關利害關係人行為的依據。除了運用企業營運資料進行實證外，亦透過觀光休閒企業社會責任消費者認知與反應問卷分析結果，與企業營運資料實證做雙向印證研究，以探尋建立永續企業實務內涵的可靠信息。實證結果由差異分析知不同公司價值與社會績效的企業，其多項營運變量有顯著性差異；再由3SLS實證得知，多項營運變量對於社會績效與財務績效有顯著性的影響。社會績效則在多重的財務指標中，均顯著正向影響財務績效的表現，此點提供投資人良好的投資訊息，更有利於社會責任的推動。而財務績效亦正向影響社會績效，顯示良好財務績效有助於企業社會實務的推動。最後由消費者問卷結果分析，更強化社會績效與財務績效的關係，其間互動有如太極圖，陰陽相生，永續不已，於此帶來了建構永續企業實務模型強力的基石與信心。 In modern business management, both social and economic practices should be provided in assessing performance of managerial goals of enterprises. It means that, if the sustainable management is achieved, the enterprises should consider not only traditional financial performance but also social performance. Based on a lot of previous studies, this research proposes a sustainable business model which describes the interaction of social performance and financial performance. By controlling the designated managerial variables, a three-stage least squares method (3SLS) with the multiple financial performance indicators is expected to construct an unbias, consistent and valid model. Both data from sampled enterprises and questionnaire survey of consumers are utilized to carry out this empirical study. Significant differences are found in managerial variables among the enterprises with different corporate value and social performance. In the analysis of 3SLS method, it is shown that managerial variables have a significant influence on social performance and financial performance. Furthermore, there is a positive correlation of social performance and financial performance, which provides appropriate investing information to investors and is beneficial to the implication of corporate social responsibility. In addition, according to the analysis of questionnaire survey, a stronger evidence also is obtained to show a strong correlation of social performance and financial performance. Overall, it could be concluded that the results of this study provide a solid basis for constructing a practical model for sustainable business management.
