內部行銷、工作價值觀、組織承諾、工作滿意對工作績效影響之研究－以知識分享為干擾變項

南華大學機構典藏系統 > 管理學院 > 企業管理學系(管理科學碩/博士班,非營利事業管理碩士班) > 博碩士論文-管理科學碩博士班 > Item 987654321/17393

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题名:	內部行銷、工作價值觀、組織承諾、工作滿意對工作績效影響之研究－以知識分享為干擾變項
其它题名:	The Effect of Internal Marketing, Work Value, Organizational Commitment and Job Satisfaction on Job Performance--The Moderating Effect of Knowledge Sharing
作者:	陳奕廷 Chen, Yi-ting
貢獻者:	企業管理系管理科學碩博士班紀信光 Hsin-kuang Chi
关键词:	干擾效果;中介效果;工作績效;知識分享;內部行銷 Internal Marketing;Knowledge Sharing;Moderating Effect;Mediating Effect;Job Performance
日期:	2013
上传时间:	2014-12-23 10:46:36 (UTC+8)
摘要:	高科技產業一直是各國推動經濟發展的重心，1980年竹科設立後，台灣的高科技產業便迅速成長。但不論是半導體還是電子零組件，在其出廠交貨前，皆需經過一連串的封裝測試，以便確認該生產的成品無任何不良與暇疵。然而，其工作內容為每日需檢測多少組晶圓等諸如此類的繁複工作，長久下來員工之心理可能感到索然無味亦對工作價值觀產生問題，最後造成工作績效低下等問題產生。　　　因此，本研究以上市股份有限公司中，具有測試之營業項目的高科技公司為研究對象，分別以內部行銷、工作價值觀、組織承諾、工作滿意與知識分享等變數，來探討與工作績效之間的關聯性，並以組織承諾、工作滿意為中介變數，深入探討是否存在中介效果；以知識分享為干擾變數，深入探討是否會對內部行銷與工作績效產生干擾效果。　　　本研究在經由電話詢問獲得同意後發放研究問卷，本研究共發出250份問卷，有效問卷為144份，有效問卷回收率為57.6%。問卷回收後進行各項統計分析，分析結果顯示：(1)內部行銷、工作價值觀、組織承諾、工作滿意、知識分享與工作績效等各變數間皆有正相關。(2)內部行銷、工作價值觀、組織承諾、工作滿意對工作績效皆有顯著影響。(3)組織承諾對於內部行銷與工作績效具有中介效果。(4)工作滿意對於工作價值觀與工作績效具有中介效果。(5)知識分享對於內部行銷與工作績效不具有干擾效果。　　The high-tech industries have been major driving forces to stimulate economic development around the world. The Taiwan’s high-tech industry is growing rapidly after establishment of Hsinchu Science Park in 1980. Regardless of semiconductors or electronic components, they are required to go through a series of packaging and testing procedures to confirm the finished products without deficiencies before delivery.However, complicated daily works required to detect a lot of wafers for a long time may make employees feel dull. Finally, it might cause low job performance.　　　Therefore, this study focuses on Taiwan’s listed high-tech companies, especially in packing and testing sectors. We investigate the correlation among job performance and variables including internal marketing, work values, organizational commitment, job satisfaction, and knowledge sharing. Moreover, we take organizational commitment and job satisfaction as mediating variables to examine whether mediating effect exists. In addition, we exploit knowledge sharing as moderating variable to examine whether it causes moderating effect on internal marketing and job performance.　　　In this study, we obtained consents via telephone and issued 250 questionnaires. There are 144 valid questionnaires and the response rate is 57.6%. Questionnaires are collected and then conducted for statistical analysis. The empirical results are showed as below:(1)There are positive correlations among Internal marketing, work values, organizational commitment, job satisfaction, knowledge sharing, and job performance.(2)Internal marketing, work values, organizational commitment, and job satisfaction have significant impacts on job performance.(3)Organizational commitment has mediating effect on internal marketing and job performance.(4)Job satisfaction is provided with mediating effect on work values and job performance.(5)For knowledge sharing, there is no moderating effect on internal marketing and job performance.
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