匯率、全世界GDP對旅遊收入與旅遊人數的關連性－以台灣實證分析

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Title:	匯率、全世界GDP對旅遊收入與旅遊人數的關連性－以台灣實證分析
Other Titles:	The relationship between exchange rate, world GDP, tourism revenues and the number of travelers--Taiwan case study
Authors:	李芳純 Lee, Fang-chun
Contributors:	休閒產業經濟學系楊政郎 Cheng-lang Yang
Keywords:	全世界GDP;旅遊收入;旅遊人數;匯率 The number of travelers.;Tourism revenues;World GDP;Exchange rate
Date:	2013
Issue Date:	2014-12-23 13:50:19 (UTC+8)
Abstract:	台灣近年來迫切在尋找產業轉型的契機,其中觀光旅遊業不僅受到世界各國的青睞,台灣政府與民間單位也逐漸發現其存在的價值,因此本文利用Johansen共整合檢定,來探討台灣觀光旅遊業與經濟發展的關係。　　　實證結果顯示當台幣貶值時，長期來台旅遊的總人次會提高，另外世界景氣好轉時，來台灣旅遊的外國人士會增加，其在台消費力也會正向成長，這樣不僅促進台灣旅遊業發展，也隨之帶動台灣經濟發展，所以台灣旅遊與經濟發展會互相影響，但世界經濟發展卻比台灣經濟發展對台灣國際旅遊業影響顯著。　　　總結我們的實證結果與政府當局近年來積極推動國際觀光的國家政策相互呼應，因此如果台灣產業政策發展得宜,未來全球將會有更多旅客能體驗臺灣的美，這樣不僅能增進臺灣經濟的發展，優化國民生活及旅遊品質，更強化臺灣觀光品牌的國際意象，增加台灣國際曝光率，同時也能兼顧經濟成長與環保潮流，達成永續發展目標。　　In recent years, Taiwan has been urgently looking for industrial transformation.The travel and tourism industry in not only by the world attention,the Taiwanese government and private organizations have gradually found its own value.In this paper, we utilize Johansen co-integration test to investigate the relationship between travel and tourism industry and economic development in Taiwan.　　　The empirical results show that when the depreciation of the NT dollars, the total number of tourists to Taiwan will increase.In addition, when the world economy improves, the foreigners who travel to Taiwan will increase its spending power will be positive growth in Taiwan.This will not only promote the development of tourism in Taiwan, Taiwan's economic development will be stimulated.Taiwan's tourism and economic development interaction, but the impact of the world economy on the tourism industry in Taiwan be significant than Taiwan's economic development.　　　In summary, our empirical results and the government's policy to actively promote international tourism to echo each other.If the development of Taiwan's industrial policy as well,future there will be more visitors can experience the beauty of Taiwan.This can not only promote the development of Taiwan's economy, to optimize national life and the quality of tourism, but also strengthen the international image of Taiwan's tourism brand, increase international exposure.While also taking into account the trend of economic growth and environmental protection,to achieve sustainable development goals.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(M. A. Program in Leisure Industry)

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