| 摘要: | 本研究以埔里地區的紙廠-以埔里紙廠、廣興紙寮、中日長春紙廠設定為研究對象，探討傳統手工產業在地化發展的情況及文化創意產業之影響，藉此匯整並產出與實務相關的知識，並針對在地化發展的實際問題與現象提供解決方案，以期對地方文化之形塑提出看法與建議，並結合文化創意產業創造出新舊結合的文化火花，以提升地方傳統手工業的經濟效能，進而創造更多產業價值與促進在地經濟,獲得了一些有價值的研究成果： 一、獲得了埔里地區手工造紙產業發展的因應策略結論如下：(一)協助埔里地區造紙業在地化發展並提升其設計附加價值。(二)強化埔里地區造紙業設計研發創新應用。(三)促進埔里地區中日特種紙廠、廣興紙廠、埔里紙廠等傳統紙廠成為臺灣優質聚落。(四)推動臺灣設計國際形象。綜合上述案例之在地化發展方法，匯整成兩大發展模式：「在地化的新產品設計、傳統新品牌行銷」模式和「觀眾DIY 體驗產業、博物館事業」模式。 二、獲得了埔里地區中日特種紙廠、廣興紙廠、埔里紙廠等紙廠文化產品開發之內容：(一)蘊藏多元文化價值。(二)可透過「紙業文化再現」，提升產品附加價值。(三) 多元發展紙業文化產品與消費者需求。 三、獲得了埔里地區紙業文化加值與創意設計的模擬整合模式與策略：(一) 萃取埔里地區傳統造紙產業紙業文化元素。(二) 轉換紙文化元素與創意加值。(三)埔里地區紙業文化商品的行銷組合將產生以下衍生效益：1、整合埔里地區造紙文化特色或歷史文物等具有代表性元素作轉換設計，營造埔里地區中日特種紙廠、廣興紙廠、埔里紙廠等紙廠產業商機。2、提高產品的利基。
It was set to study,Puli area mills - the Puli paper mills, the Guang Xing Paper Mill, date Changchun mill .It was explored that traditional handicraft industry in localized development and the impact of cultural and creative industries to exchange whole and produce knowledge and practice.For the practical problems in the development of geochemical and phenomena to provide solutions to the views and suggestions on the shaping of the local culture, and the combination of cultural and creative industries, in order to create a combination of old and new cultural spark to enhance the economic performance of the local traditional handicrafts.thus creating more industrial value and promote in the economy, gained some valuable research. Firstly, Access to the handmade paper industry, the development of coping strategies conclusion Puli area are as follows: (a) To assist in the Puli area the paper industry in the development and enhance its value-added design. (b) strengthening the Puli area paper industry design and development of innovative applications. (c) promote the the Puli area in day specialty paper plant, the Kwong Hing mill Puli mill traditional mills become Taiwan quality settlement. (d) to promote Taiwan's to design international image. The case of geochemical methods, compiled into two major development model: ＂in the design of new products, the localization of the traditional brand marketing mode and audience the DIY experience the industry, museums＂ mode. Secondly, access to the contents of a the Puli area Sino-Japanese specialty paper mills, the Kwong Hing mill Puli mill mill culture product development: (a) the value of multiculturalism hidden. (b) through ＂Paper cultural reproduction to enhance the added value of products. (c) Multiple Paper cultural products and consumer demand. Thirdly, the added creative design Puli Paper Culture the simulation integration mode strategy: (a) extraction Puli the traditional papermaking industry Paper cultural elements. (b) the conversion of paper cultural elements with creative bonus. (c) Puli Paper cultural goods in the marketing mix will produce the following derivative benefits: 1 representative elements integrate the Puli area papermaking cultural characteristics or historical relics conversion of design to create a Puli area specialty paper plant, Kwong Hing Paper factory, Puli mill, paper mill industry opportunities. Improve product niche. |
