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http://nhuir.nhu.edu.tw/handle/987654321/17554
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| 題名: | 遊客對低碳旅遊的態度、主觀規範、知覺行為控制與行為意向之研究－以曾文水庫為例 |
| 其他題名: | Cognition, attitudes, subjective norms, and behavioral intentions of tourists on the low-carbon tourism--The study of Tsengwen Reservoir |
| 作者: | 李之維
Lee, Tzu-wei |
| 貢獻者: | 旅遊管理學系休閒環境管理碩士班
趙家民
Chia-min Chao |
| 關鍵詞: | 低碳旅遊;節能減碳
Conserve energy to reduce carbon emission;low-carbon travel |
| 日期: | 2013 |
| 上傳時間: | 2015-01-05 10:08:15 (UTC+8) |
| 摘要: | 本研究的目的在於了解曾文水庫的遊客對於低碳旅遊的認知、態度、主觀規範及行為意向之研究，以計畫行為理論為基礎設計問卷，並於民國100年6月30至101年6月30日止，至曾文水庫進行現地遊客問卷調查，採用隨機便利抽樣方式，總共發出問卷為350份，回收有效問卷327份，有效問卷回收率為93.42%。經由單因子變異數分析遊客的不同年齡有隨著年齡越大對於低碳旅遊行為的態度、主觀規範、知覺行為控制有越來越高的趨勢。在居住地點方面南部地區的遊客對於態度有特別正向的現象，且與其他地區有達到顯著的差異性。最後利用迴歸分析發現態度、主觀規範、知覺行為控制與從事低碳旅遊行為意向之間有顯著的關係。本研究結論在態度的構面上女性的態度皆比男性來的好，年齡51歲以上相對於其他年齡層也有較高的現象，在主觀規範的構面上女性遊客相對於男性遊客較容易受到其他外再人、事、物的影響而改變決定，51歲以上的遊客相對於20歲以下的遊客也容易受到外在因素影響，在認知的構面上男性比女性認為自己有能力且可以自行決定是否進行低碳旅遊，充分呈現出男性能否控制機會與資源的能力皆比女性強，再行為意向方面不同年齡、婚姻、學歷、居住地點的遊客其態度、主觀規範、認知皆會影響它未來是否會從事低碳旅遊的意願。
From 2008 to date, assisted by the National Doubling Tourist Arrivals Plan, there has been a significant increase in the number of tourists to Taiwan. Transportation and local consumption also contribute to the increase of the total carbon dioxide emissions. Therefore, it is necessary to educate citizen a correct conception that lowering carbon dioxide emissions in tourism can also help achieve energy conservation and carbon reduction. The purpose of this study is to understand acknowledgement, general attitude, subjective norm, and behavioral intentions of the tourists on the issue of low carbon tourism to the Tseng-Wen Reservoir. The method of this study is based on questionnaires distributed to tourists from June 30th, 2011 to June 30th, 2012. The questionnaires are designed under planned behavior theory and randomly distributed to tourists to Tseng-Wen Reservoir. A total number of 350 questionnaires were issued to the tourists, 327 valid questionnaires collected; the effective response rate was 93.42%. Via single factor variance analysis of the valid questionnaires, a growing trend has been discovered that the greater the age, the greater control to above mentioned behavior, attitude and subjective norm on the issue of low carbon tourism. With respect to attitude issue on the low carbon tourism, tourists in the southern region show more positive attitude and show significant differences with other regions. Finally, regression analysis shows that on the issue of low carbon tourism, there is a significant relationship between engagement of behavior intention to the attitude, subjective norm and perceived behavioral control. The conclusions of this study show that on the issue of general attitude, attitude of women is better than that of men and people aged 51 and above show more interests than other age groups. On the issue of subjective norm, female tourists are more easily influenced by external factors to change decision than that of men and tourists aged over 51, compare to age 20 are easily affected by external factors. On the issue of acknowledgement, men than women think they have more ability and can decide whether or not to carry out low-carbon tourism, this fully shows that men has strong ability to control opportunities and resources than those of women. On the issue of behavioral intention, the general attitude, subjective norm and acknowledgement of the tourists under different ages, marriage, level of education, and place of residence are all factors to influence willingness to practice low carbon tourism. |
| 顯示於類別: | [旅遊管理學系(旅遊管理碩士班)] 博碩士論文-休閒環境管理碩士班(停招)
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