以計畫行為理論探討大學生對於生活環保之行為意向

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Leisure and Environment Management) > Item 987654321/17556

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Title:	以計畫行為理論探討大學生對於生活環保之行為意向
Other Titles:	An Analysis of Behavior Intention for Life of Environmental Conservation by Theory of Planned Behavior
Authors:	黃詩穆 Huang, Shih-mu
Contributors:	旅遊管理學系休閒環境管理碩士班黃昱凱;趙家民 Yu-kai Huang;Chia-min Chao
Keywords:	計畫行為理論;電池回收;生活環保 battery recycling;domestic environmental protection;Theory of Planned Behavior
Date:	2013
Issue Date:	2015-01-05 10:08:17 (UTC+8)
Abstract:	環保意識已經成為近年來全球各國普遍關心的議題，而如何做好生活環保更是環保課題中普遍被關注且已經落實在日常生活中的重要活動。生活環保包含兩個課題，將資源進行回收，或是使用環保製程的商品。而將廢棄電池拿去便利商店進行回收，或者探討消費者購買環保茶葉飲料的行為意向，都是在生活環保活動中，值得探討的議題。因此本論文希望探討影響南部大學生進行電池回收以及購買環保茶葉飲料的行為意向以及影響該行為意向的因素，藉由計畫行為理論為理論基礎，發展「態度」、「主觀規範」以及「知覺行為控制」等變數來探討上述課題。根據路徑分析結果顯示，本研究多項假說驗證結果皆成立，即知覺控制對南部大學生將電池拿到便利商店回收的行為意向具正向之影響關係、態度對南部大學生將電池拿到便利商店回收的行為意向與購買環保茶葉飲料的行為意向具正向之影響關係，以及主觀規範對南部大學生將電池拿到便利商店回收的行為意向與購買環保茶葉飲料的行為意向具正向之影響關係，其中，態度是影響南部大學生將電池拿到便利商店回收的行為意向最主要的因素，而主觀規範則是影響南部大學生購買環保茶葉飲料最主要的因素。　　Environmental awareness around the world in recent years has become a topic of general interest, and the action of environmental friendly life in general is concerned about environmental issues and has been implemented in the important activities of daily life. Living environment contains two topics, resources for recycling and using environmentally friendly processes or products. However students will take convenience store waste batteries for recycling, or explore the consumers to buy green tea beverage behavioral intention, environmental activities are in life, worth discussing. Therefore, this paper would like to explore the southern influence undergraduates battery recycling and the purchase of green tea beverages behavioral intentions and the factors affecting the behavioral intention, with the theoretical basis of the theory of planned behavior, the development of ＂attitude＂, ＂subjective norms＂ and ＂perceived behavioral control ＂and other variables to explore these issues. According to path analysis showed that a number of hypotheses verify the results of this study are true, that perceived control in southern college convenience store to get a battery recycling has positive impact behavioral intention relations, attitudes to the south Students will get the convenience store battery recycling behavioral intentions and purchase of environmentally friendly behavior intention tea beverage according to the results mentioned, it positive impact relationships and subjective norm in southern college convenience store to get a battery recycling behavioral intentions and purchase of environmentally friendly behavior intention tea beverage, Students' attitudes are affecting southern convenience store to get the battery to recover the most important factors of behavioral intention, while subjective norm is affecting college southern students buy green tea beverage most important factor.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Leisure and Environment Management)

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