展望在台灣會展產業成功發展的關鍵因素研究

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/17577

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Title:	展望在台灣會展產業成功發展的關鍵因素研究
Other Titles:	A STUDY ON THE KEY FACTORS INFLUENCING SUCCESSFUL DEVELOPMENT OF MICE INDUSTRY IN TAIWAN
Authors:	田福川 Tien, Fu-chuan
Contributors:	旅遊管理學系旅遊管理碩士班丁誌魰 Chih-wen Ting
Keywords:	獎勵旅遊;會展產業;階層分析法(AHP) MICE industry;Analytic Hierarchy Process (AHP);Incentive tour
Date:	2013
Issue Date:	2015-01-05 10:30:33 (UTC+8)
Abstract:	『會展產業』現在世界各國均受到極度關注及積極發展，尤其歐美等先進國家已成功行之有年且蓬勃發展。近20餘年來已逐漸轉移至亞洲國家，並受到各國普遍關注並意識到其帶來的產值給國家整體經濟有很龐大效益。國際趨勢的發展，自然帶動商業化市場的需求，而『會展產業』的發展，成功整合各相關週邊產業的專業領域、完善的會展環境及場地設施、經驗豐富的主辦、協辦及贊助單位等的配合，舉辦主題的專業水準且精準，同時顧及所有利害關係人的利益，這才能算是一個成功的會展。然而在會展產業辦理期間之各項因素中，有哪些關鍵成功因素影響會展產業發展，成為本研究探討的動機與目的。　　　本研究透過文獻探討及多位政府官員、專家學者的深度訪談，使用層級分析法(AHP)分析內容建構評估模式，探討會展產業關鍵成功因素結果發現，有四個主要構面「市場需求」「展覽產業」「展覽環境」「專業能力」為主要的成功因素，本研究依各項評估主準則之層級及權重，建構成一個模式，提供政府單位或業者實務上之參考。　　Recently, “MICE industry” is extremely concerned and positive developed in every country all over the world. In particular, European countries and the United States have been successfully and flourishing for years. Asian countries were generally aware by the huge benefits of its output value and what this brings to the national economy in the nearly20 years. Naturally, Development of international trends will be made the market demand driven by the commercialization . It has been very successful integrate each of the areas of expertise ,of the peripheral industries,.Perfect exhibition space, facilities and experienced organizers, and co-organized and sponsors, with a theme with professional standard, take into account the interests of all the factors related accurately, in order to be considered a successful exhibition. However, The relevant factors of MICE, which are the key success factors of the development will be the motivation and purpose of the study of this paper. 　　　Through literatures review and a depth interviews in a number of government officials, experts and scholars for this study, And using the Analytic Hierarchy Process (AHP) to analysis of the content construct assessment model to explore the results of the critical success factors of the MICE industry and found that the four main constructs ＂market demand＂＂exhibition industry＂＂ exhibition space＂＂professional capacity＂ as the main success factors. Then, according to the hierarchies and sort by priority of each evaluation criteria,we can construct evaluation modol provide academic and practical references from the results of this study.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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