社群網站的主要目的是與現實生活中的朋友連結，透過Facebook這個新的網路媒介，使用者能在此進行網路人際互動、獲取即時資訊。本研究以Goffman的劇場理論，對14位「每天瀏覽Facebook至少1.5小時以上」的大學生進行半結構式訪談，並參考使用者在Facebook的頁面，以文本分析法蒐集資料。研究結果發現：一、使用者可藉Facebook的連結找尋不同親疏遠近的好友，選擇不同的溝通工具，增進彼此的互動關係；二、使用者在Facebook所進行的活動就如同一場表演，在舞台上不斷修飾自我展演的形象，盡可能符合觀眾的期待；三、使用者依據不同強度的人際關係，選擇自己在Facebook欲展演的形象，彼此互動方式的也可能改變。 The goal of social networking websites is to contact their friends by Facebook, making all users acquire information and interact with each other immediately. Therefore, the thesis quotes “Dramaturgy Model” proposed by Erving Goffman, asking fourteen college students who take more than 1.5 hours to browse Facebook everyday through semi-structured interview, and analyzing those information by textual analysis. According to the research results, all users can search their friends by choosing proper communicative tools, improving their relationship. For users, all activities in the Facebook such as a show, making up themselves on the stage by self-presentation to achieve audience expectations. In addition, all users can choose their presentation images and interaction methods according to the strength of interpersonal relationships.
