資訊科技的進步讓人們的生活發生巨大的變化，而電子書相關技術的出現以及該技術的快速進展，不僅衝擊傳統的出版生態，也將提供人們另一種全新的閱讀方式。微型出版社可以說是台灣出版產業最重要的出版社型態之一，因此，深入瞭解有哪些因素會影響微型出版社在面對電子書產業變革中的數位出版人才養成便成為電子書產業一個極具挑戰的課題。本論文之研究成果將有助於釐清面對新型態電子書出版產業鏈，進一步理解微型出版社面對電子書市場相關人才養成課題，研究的成果期能彌補過去我國在電子書產業中，對於影響數位出版人才養成因素的瞭解，並進一步能提供相關業者營運規劃之參考依據。 With rapid development of computer technology, many aspects of human life are being transformed into digital forms, including the reading environment. The internet represents a growing and huge market. The development of e-commerce is an efficient business model which enables new relationship between consumers and suppliers. In particular, the e-book market in Taiwan is obviously becoming a noticeable market. However, as the market grows and matures, to explore what features of e-books affect their reading attitude becomes one of the challenges for publishing circles. The results obtained in this study can be used to improve the e-book service quality for publishing circles and development more effective management strategies.
