| 摘要: | 汽車外觀的美感除了炫亮奪目的外觀，首要的重點就是搭配造型獨特的輪圈，因為輪圈對於車體的張力感與質感有很明顯的提升，但輪圈的造型種類繁多，風格也豐富多元，設計師是運用何種造型元素來設計輪圈，消費者又是以何種角度來選購輪圈，其兩者間對於同樣的輪圈造形意象能否達成共同的認知，實為令人心生疑問。因此本研究透過「訪談法」與「問卷調查法」來進行設計師與消費者對輪圈之造形意象認知差異之研究。研究成果如下： (1) 設計師在「誇張與內斂」的造形意象上獲得較高的認同，表示較易掌握此意象，而在「華麗與樸素」的造形意象上認知差異性較高，顯示此意象不易掌握。(2) 設計師在「陽剛的」、「內斂的」、「雅緻的」造形意象獲得消費者認同率較高。而「單調的」、「陰柔的」、「簡潔的」、「誇張的」、「前衛的」、「輕快的」、「速度的」、「緩慢的」、「華麗的」造形意象僅得到消費者1次認同。換言之，設計師與一般消費族群在造形意象認知差異越小，表示該輪圈之造形特徵越能呈現該意象，則可視為該意象之造形特徵。(3)能呈現「單調的」、「陰柔的」、「簡潔的」、「誇張的」、「前衛的」、「輕快的」、「速度的」、「緩慢的」、「華麗的」造形意象的主要造形特徵數最多，皆有15項造形特徵。從以上結果顯示可以推論，若是越多樣本輪圈之造形特徵能呈現該意象，則表示該意象之特徵數較趨於模糊不明顯，除非此類輪圈外形的造形元素與特徵皆有相同的構成。
In addition to the dazzling bright appearance toward the pleasant impression upon car appearance, the key point is to match a special automobile wheel. As we know, the automobile wheel keeps so important an evaluation place toward the tension and quality. Owing to the form category of automobile wheel is numerous, the style is also abundant. What kind of wheel element should the designer adopt and how does the customer choose a wheel? Can both the designer and customer achieve the common cognition? It makes us feel curious. Therefore, this thesis tries to suggestboth 'interview method' and'questionnaire' and apply them to my topicwhich is “astudy of consumers and designers cognitive differences on the automobile wheel form image”. The study achievement is as following: (1)The designer acquires a higher approbation toward cognition difference on the form image of 'exaggerated and astringent', it indicatesthat it is easier forthem, designers to control this image. As for the cognition difference toward form image of 'gorgeous and simple', the result is also higher. It shows that this image is hard to control. (2) The designer acquires the higher approbation rate of consumer toward the form images upon “masculine', 'astringent' and 'elegance '. Meanwhile, the form images of ' feminine ', ' simple', 'exaggeration ', 'vanguard ', “brisk' , 'speed ', 'slow ' and 'gorgeous ' only get one chance cognitionwith the consumer.In other words, the less cognition difference of form image between the designer and general consumer groups shows,the more style characteristics of the image the wheel will present as well.(3)There are more style characteristics of form images presented upon 'monotonous ', 'feminine', 'simple', 'exaggeration ', 'vanguard ', 'brisk', 'speed ', 'slow'and'gorgeous '. The totalof style characteristic comes with 15. Unless the appearance of this wheel composes with the same style elementsand characteristics, or judging from the above result, we understand that the more wheel style characteristics of form image exist, the more fuzzy style characteristics of form image will appear as well. |
