| 摘要: | 眼鏡現今已成為流行與品味的代表性產品，所以外觀之造形美感，也漸成為選擇眼鏡的主要因素。本研究將眼鏡前緣框造形樣本分為四大類，共計32款，並以電腦隨機抽樣以客觀方式分別抽出圓形框、橢圓形框、長方形框、水滴形框四類框形為代表性樣本。臉形部分則以面相學中的十字面形作分類，將特徵部位相似的歸為同一類，分別為圓形臉、方形臉、蛋形臉與逆蛋形臉。確定眼鏡與臉形樣本後，接著進行四款眼鏡與四種臉形之組合搭配，共有十六種組合圖像。形容詞語彙經由女性消費者與眼鏡相關行業業者進行與會勾選，得知最終結果為二十組形容詞語彙樣本。運用因素分析之變異數設定萃取出的六個因素並進行因素命名，分別為「時髦活潑型－呆板保守型」、「年輕輕盈型－老陳穩重型」、「斯文氣質型－兇惡頑固型」、「陽剛強勢型－柔和溫順型」、「熱情親切型－冷酷冷漠型」、「叛逆笨拙型－成熟聰明型」。 本研究調查問卷採用語意差異法，分為兩個部份，第一部份為受測者基本資料，包含年齡、背景、職業及居住地；第二部份則將眼鏡與臉形搭配之樣本與六組意象形容詞設計成意象調查問卷，以對受測者進行感性評估。問卷之受測者，以配額抽樣分別抽出北、中、南區域的女性以19～30歲、31～50歲為主要對象，共一百五十人。結果顯示，不同變項在眼鏡造形與臉部形態有意象認知有達顯著水準，由此可得知，眼鏡造形與臉部形態之感覺意象會因年齡、背景、職業、居住地等因素，而影響消費者在意象感覺的認知。
Glasses have become a representative product of fashion and style, thus the model aesthetic of its appearance has also gradually become the main factor of selecting glasses. This study is divided the sample model of glasses front frame into 4 main types, and 32 models, and then used the computer to objectively and randomly sample the circular, oval rectangular and droplet frames as the representative samples. For the face shapes, the cross face shape of physiognomy is used as the basis of categorizing the face shapes with similar features into the same group, and it came out 4 major groups, including the round face, square face, oval face and heart face. After determining the glasses and face shape samples, next is conducted the combination and pairing process for 4 selected glasses types and 4 determined face shapes, and obtained 16 combination images. In addition, this study is provided these participated female consumers and glasses-related businesses with adjective vocabularies to select, and 20 sets of adjective vocabulary samples came out as the end result. Then, the analysis of variance (ANOVA) of factor analysis is applied to design and extract 6 factors, and named, respectively, as follows: “Fashionable and Vivid Type －Dull and Conservative Type”, “Young and Slim Type－Ripe and Firm Type”, “Gentle Temperament Type－Fierce Stubborn Type”, “Tough and Powerful Type－Tender and Docile Type”, “Enthusiasm and Kind Type－Stony and Cool Type” and “Rebellious and Clumsy Type－Mature and Smart Type”. This study’s survey questionnaire is adopted the Semantic Differential Method, which can be divided into 2 parts: the 1st part is the basic information for the subjects, including age, sex, background, occupation and residence; the 2nd part is integrated and designed the paired samples of glasses and face shapes and 6 sets of image adjectives into an image survey questionnaire in order to conduct the perceptual evaluation of the subjects. In addition, the quota sampling is applied to select the questionnaire subjects, which has sampled a total of 150 females with ages 19～30 and 31～50 from north, central and south regions as the main object. The result showed that different variables caused the difference in image recognition between glasses models and face shapes, and many items have reached the significant level. As a result, according to factors, including age, background, occupation and residence, the perceptual image of glasses models and face shapes will influence customers on the recognition of image perception. |
