本論文旨在探討農業產銷班對資訊化滿意度之研究，並以古坑鄉轄區為探討範圍。研究對象以各類別產銷班幹部及隨機抽樣之班員為主，而產銷班幹部、組織成員，因性別、年齡、教育程度、種植面積、目前經營農業純收入等農業結構之差異，面對農業資訊化之運作，其看法、結果可能有所不同。因此以產銷班特性及需求，依農業資訊、產銷市場、貨款，班組織管理及資訊化困難所在等，設定議題探討資訊化成效之各項因素，進行農業產銷班實施資訊現代化滿意度及需求之探討及研究，期望探討結果能提供給農政相關單位做一參考。 本研究以SPSS套裝軟體，分析信度衡量、效度衡量，及以探索性（Exploratory）的研究方法，分析產銷班資訊化之滿意度。而探索性研究方法是以標準化訪談及問卷調查方式進行。研究結果得知，農業產銷班施行資訊e化，無論農業或市場資訊的取得備受肯定外，也藉由施行資訊e化平台，可增加農產品之銷售通路，使班幹部及班員相互間之向心力團結一致，並得以展現班長等班幹部間之領導力，因而對班務得以全心戮力以赴，無形中再提升班營運績效及班經營管理能力。而農業產銷班無法充份施行資訊化或導入後無法顯現成效之原因，共同感受皆為（1）、班經費不足、設施無法及時擴充（2）、處理或應用資訊之能力、無法及時學習並更新等為主要原因。 The thesis is to research the satisfaction of the agricultural production-marketing groups toward information utilization inside Gukeng township in Yunlin county. The objects of study are based on leaders of all kinds of the agricultural production-marketing groups and the members sampled at random. The group leaders and members may have different views and results toward the agricultural information utilization because of the diversity of their sex distinction, age, level of education, area of planting and the present net income from agricultural management. Therefore, this research set themes according to agricultural information, production-marketing, payment for goods, organization management and the difficulties toward information utilization with the characteristics and requirements of the groups to discuss the factors which worked on the results of information utilization and explore the satisfaction and requirement for the groups toward informational modernization. The results of the thesis will provide as a reference for the agriculture bureaus. This research adopted the software of SPSS to analyze the satisfaction of the agricultural production-marketing groups toward information utilization by the methods of Reliability, Validity and Exploratory. The method of Exploratory proceeded with standard interviews and questionnaires. According to the results, the acquirement of agriculture and marketing information were approved; the approaches for agriculture products marketing increased with the e-business platform; the leaders and members of the groups united with powerful leadership and cooperated to devote every effort to the group business. Thus, the group management effects and capability promoted imperceptibly. The reasons for the failure of the information utilization were the lack of funds, the failure to expand facilities promptly; the abilities to deal with information, the failure to keep learning and renewing.
