應用聯合分析法發展國小推廣閱讀活動之研究

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文-出版與文化事業管理研究所(停招) > Item 987654321/18239

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题名:	應用聯合分析法發展國小推廣閱讀活動之研究
其它题名:	Using Conjoint Analysis Development in Elementary School Promotion Reading Activity
作者:	李筱婷 Li, Hsiao-ting
貢獻者:	出版與文化事業管理研究所黃昱凱 Yu-kai Huang
关键词:	閱讀活動;聯合分析法;國小 Reading activity;Conjoint analysis;Elementary school
日期:	2011
上传时间:	2015-01-19 14:32:13 (UTC+8)
摘要:	圖書館是學校最重要的圖書提供場所，藉由各項有效的閱讀活動將能讓圖書館化被動為主動，進而達成讓學生大量並廣泛閱讀的目標。本研究以嘉義縣某國小高年級學童為研究對象，藉由聯合分析法探討影響有關國小推廣閱讀活動成效的重要因素，經由問卷調查的結果歸納出下列幾點主要結論：1.男、女學童常借的書籍類別排名第一皆為漫畫。 2. 男、女學童得知活動訊息的方式有所不同。3. 男、女學童在推廣閱讀活動的認知上有顯著差異的不同。4.學童認為推廣閱讀活動中最重要的因素是活動方式，獎勵也能提高學童對推廣閱讀活動的偏好。 5. 利用聯合分析法模擬出的最佳組合為：以有獎徵答作為活動方式，合作社禮卷作為獎勵，全班需共同參與。　　　根據分析的結果提出下列幾點建議：1. 漫畫是學童最喜歡的書籍類別，也是借閱率最高的類別。圖書館館藏可增加知識性的漫畫，提高學童的閱讀興趣。 2.告知推廣閱讀活動訊息時，活動名稱宜有變化，方式宜多樣化，配合男、女學童的差異，才能達到最大的效果。 3.在後續研究上，可以公共圖書館為對象，利用相同的方法，找出最適合的推廣活動組合，提高圖書館的使用效能。　　Libraries are the most important locations that provide books in schools. Effective activities to promote reading can turn libraries from passive into active institutions , in turn achieving the goal of making students read a lot broadly. This study uses students in higher grades in an elementary school in Jiayi County as research subjects, and conjoint analysis is used to explore important factors that influence the efficacy of activities to promote reading in elementary schools. Results of questionnaire survey are used to summarize the following main conclusions: 1) Male and female students both most frequently check out comics over other types of books. 2) Male and female students have different means by which they find out information about activities. 3) Male and female students perceive activities to promote reading with significant difference. 4) Students believe that the most important factor in activities to promote reading is how activities are conducted, while rewards can also enhance student preference for activities to promote reading. 5) The optimal combination simulated through conjoint analysis is: using a question-and-answer with prizes as the activity, and gift certificates from the co-op store as the reward, with the whole class participating. 　　　Based on the results of analysis, the following points are suggested: 1) Students’ favorite type of books is comics, and is the type most often borrowed. Libraries should hold educational comics to enhance student interest in learning. 2) When notifying students of activities to promote reading, activity names should vary and methods should be diverse, accommodating differences between male and female students to maximize effects. 3) In follow-up research, public libraries can be used as subjects, in which the same methods are used to find the most appropriate combination of promotional activities, to enhance the usage efficacy of libraries.
显示于类别:	[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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