南華大學機構典藏系統:Item 987654321/18246
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    題名: 國中社會領域教師對出版商數位教材使用滿意度分析
    其他題名: A Study On Satisfaction of Digital Teaching Materials Provided by Publishers for Social Studies Teachers in Junior High School
    作者: 馬俊雄
    Ma, Chun-hsiung
    貢獻者: 出版與文化事業管理研究所
    洪林伯
    Lin-po Hung
    關鍵詞: 重要表現分析法;社會領域;數位教材
    social studies;IPA;digital teaching materials
    日期: 2011
    上傳時間: 2015-01-19 14:32:21 (UTC+8)
    摘要: 　　數位教材是一種特殊產品，出版商對產品使用過程中出現的合理需求須提供服務，因此出版商要轉變服務意識，主動開發充足的配套資源，為數位教材提供全面的幫助。藉由不斷的檢視需求，讓教師靠著實際課堂上教學流程的相關經驗，改善數位教材在應用上的缺點，幫助出版商開發出符合教師期望的數位教材。　　　本研究探討國中社會領域教師對出版商數位教材使用滿意度分析，研究性質屬於產業市場需求現況，研究方法採用問卷調查法，對台南市及嘉義縣市教師進行配額抽樣，將蒐集到的資訊經由重要表現法（IPA）進行分析，作為未來發展數位教材參考。　　　茲將研究結果摘述如下：一、數位教材種類：最重要的是測驗式，最不重要的是電子書式；最滿意的是測驗式，最不滿意的是網頁式。二、數位教材品質：最重要的是教學設計，最不重要的是互動設計；最滿意的是評量設計，最不滿意的是互動設計。三、不同任教科目之教師在數位教材種類的重要度有顯著差異的為「教學PPT」。不同任教科目之教師在數位教材品質的重要度有顯著差異的為「表達溝通合作能力」。四、數位教材種類最需改善的是教學資源下載，數位教材品質整最需改善的是符合學習者生活經驗。　　　本研究提供出版商了解教師實際需求情形，藉以提升數位教材效能，讓更多教師將這些資源轉化在教學上，使更多學生獲益。
    　　Digital materials are special products. The textbook publishers have to offer their service in teachers’normal use. Therefore, the publishers need to change their service awareness. More specifically, they actively develop supplementary materials to provide thorough help for teachers. By means of teachers’ inspection on the digital materials, the teaching process, and the teaching experience, the publishers have to overcome the shortcomings of the products to meet teachers’ needs.　　　The study is aimed to analyze social studies teachers’ satisfaction with digital materials. The status of market demand was discussed in the research. Questionnaire was adopted as the research method. The social studies teachers in Tainan and Chia-yi were selected to answer the questions by means of quota sampling. The information collected was analyzed by IPA and was expected to give suggestions for further studies on the development of digital materials.　　　It concludes that:1.the kinds of digital materials: the most important is teaching type and the least important is e-book type；the most satisfied is examination type and the least satisfied is homepage type.2.the quality of digital materials: the most important is teaching design and the least important is interactive design；the most satisfied is examination design and the least satisfied is interactive design.3.The difference in teaching PPT between the teachers from difference subjects and the kinds of digital materials is significant. The difference in “the ability to communicate” between the teachers from different subjects and the quality of digital materials is significant. 4.The kinds of digital materials which have to be improved is the way to download the teaching sources. As to the quality, how to meet to the learners’ daily life experiences has to be improved.　　　The research is expected to make the textbook publishers understand the teachers’ real needs and enhance the efficiency of digital materials. Thus, more teachers are able to apply the digital teaching sources to their teaching and students can benefit from it.
    顯示於類別:[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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