| 摘要: | 我們面臨現今的社會環境變動劇烈以及要如何從世界金融風暴危機後復甦。而時空變遷導致全球經濟體系整個變動，由「管理型」徹底轉變為「創業型」經濟體系。顯然地，創業的時代已經來臨，不管是學術方面或政府部門、業界、欲創業者，對於創業管理問題相關研究都非常關注與重視。 然而，許多人一直想圓創業夢，實現自己人生的夢想，但並非每位都能創業成功，而創業家普遍都是一開始有了新的想法，並由小慢慢做大，因此，本研究則以中小型企業之文化創意產業為研究對象，藉由質性研究，採多個案研究設計，收集個案事實資料並進行深度訪談，分別來探討創業家創業歷程的三個階段「先前經驗」、「創業的過程」、「事業的經營」之間的關聯性，並加以分析與歸納出創業家歷程，進而提出命題，以供後續研究與實務應用的參考。 研究結果發現，不論動機為何，創業家在選擇行業時，最好選擇與先前工作經歷相關，因在人脈、專業技能等方面，在創業過程中，是非常有幫助的。最後，企業在成長的過程中，都會歷經許多問題與不同時期，使創業家都必須先做好每一步的規劃與目標，讓企業有計劃性的經營下去。
Today, we are facing the dramatic changes in social environment and the way to revive after the world financial crisis. The spatial and temporal transition has led to changes in the global economic system, which converts the “Managerial Economy” to “Entrepreneurial Economy”. Obviously, the era of business venture has already arrived. Regardless of the academia or government departments, enterprises, and the persons who would like to start an undertaking, all of them highly concern and value the related studies towards the issues of entrepreneurial management. However, many people want to start an enterprise and make their life dreams come true. But, not everyone can do their business successfully. In general, the entrepreneurs have new ideas at the beginning, and they gradually enlarge the scale of their business. Hence, this study aims at the cultural and creative industries of small and medium-sized enterprises. Through the qualitative research, multi-case study design, data collection of the case facts, and in-depth interviews, we will separately probe into the relevance of the three steps of entrepreneurs’ business processes which include previous experiences, entrepreneurial processes, and business management. In addition, we analyze and induce the entrepreneurs’ processes and then assign the topics for the future research and the reference of practical application The result shows that regardless of the motives, the entrepreneurs had better choose the industry relevant to previous working experiences when they are going to start an enterprise, for the aspects of social network and expertise are very helpful in the entrepreneurial process. In conclusion, the enterprises will experience many problems and different periods during the growth process, so the entrepreneurs must properly make the plans and goals at each step first so as to allow the enterprises to have a plan to be well operated. |
