電子書閱讀行為分析

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies) > Item 987654321/18250

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Title:	電子書閱讀行為分析
Other Titles:	Reading Pattern with e-book
Authors:	沈歆婷 Shin, Hsin-ting
Contributors:	出版與文化事業管理研究所楊聰仁 Tsung -jen, Yang
Keywords:	閱讀行為;閱讀;數位出版;電子書閱讀器;電子書 reading;reading behavior;digital publishing;e-reader;e-book
Date:	2011
Issue Date:	2015-01-19 14:32:25 (UTC+8)
Abstract:	電子書閱讀器產品的發展日新月異，使用電子書閱讀器進行數位閱讀已是普遍現象，本研究針對學生族群使用電子書閱讀器的閱讀行為進行研究，對於學生使用電子書閱讀器進行閱讀時的閱讀速度、閱讀理解能力以及使用滿意度進行探討。　　　本研究以學生為主要研究對象，研究使用電子書閱讀器閱讀以及使用紙本書閱讀時，閱讀者的閱讀速度以及理解力是否會有差異。實驗分為兩個部分，第一部份為數位閱讀的使用行為研究，將收集到的相關文獻綜合整理後，設計一份前置問卷，藉由問卷整理出消費者所希望閱讀的內容。第二部分為實驗，受試者共30人，採隨機抽樣，將受試者分為二組，一組為使用電子書閱讀器，人數為15人；一組為使用紙本書閱讀組，人數為15人，閱讀的內容為前置作業所統整出的結果，讓受試者在實際操作後填寫滿意度表格及與內容相關問卷，再從所收集到的數據加以整理統計。　　　本研究結果發現:　1.使用電子書閱讀器與紙本進行閱讀的閱讀速度在性別上並沒有顯著的差異。2.使用電子書閱讀器或紙本書進行閱讀的閱讀理解上沒有顯著的差異。3.閱讀紙本書在閱讀容易度而言有顯著的差異。4. 閱讀理解力在性別上沒有顯著的差異。　　There are a variety of e-readers in the market, since the e-reader becomes the popular reading device. The purpose of this study aims to explore the behavior of students using e-reader, to investigate the reading speed, reading comprehension, and the satisfaction when using e-reader to read.　　　This study adopts the method of semi-experiment. The subjects of this study are the college students and the graduate students. There are 30 subjects divided into two groups-e-reader and paper. Each group is asked to read some content first. Then, collect the reading period time and implement the comprehension test. They are also asked to complete the satisfaction questionnaire.　　　The follows are the main conclusion of this study: 　1. Gender is not the main factor of reading speed. 2. Reading by e-reader or by paper dose not cause the major differences on the reading comprehension. 3. Reading by paper is more ease. 4. Gender is not the main factor of reading comprehension.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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