本研究以參與2011年藝閣遶境活動之北港鎮民為研究對象，探討不同人口統計變數的鎮民對於活動之「參與動機」、「活動體驗」、「文化認同」及「社區意識」四個構面間的差異性及其相互間的關聯性。首先探討鎮民的樣本結構，其次分析不同人口統計變數之鎮民對「參與動機」、「活動體驗」、「文化認同」及「社區意識」是否有顯著差異；最後分析「參與動機」、「活動體驗」、「文化認同」及「社區意識」之間的關聯性。本研究以問卷方式進行調查，問卷回收後，共計有效樣本318 份。根據受試者問卷填答結果，以描述性統計、t 考驗、單因子變異數分析、Pearson 相關係數等統計方法，進行資料處理分析，主要結果如下：1. 參與藝閣遶境鎮民的性別及個人宗教信仰在「參與動機」構面上達部份顯著性差異。2. 參與藝閣遶境鎮民的教育及個人宗教信仰在「活動體驗」構面上達部份顯著性差異。3. 參與藝閣遶境鎮民的教育及個人宗教信仰在「文化認同」構面上達部份顯著性差異。4. 參與藝閣遶境鎮民的個人宗教信仰在「社區意識」構面上達部份顯著性差異。5. 「參與動機」、「活動體驗」、「文化認同」及「社區意識」等構面之相互關係經Pearson相關分析顯示，都有顯著性的正向相關。 The thesis explores the relationship among four dimensions(variables) -- participating motivations, experience, cultural identity, and sense of community -- by the case study of residents of Beigang participating in 2011 YI-KO Pilgrimage. We first categorize residents of Beigang statistically. Then, we investigate whether residents in different categories have significant difference in terms of the four variables of our interest in this work. Finally, relation among these four dimensions is evaluated. The methodology of this work is to utilize questionaries. There are 318 valid copies of questionaries. They are analyzed by four statistical approaches: descriptive statistics, t-test, one-way ANOVA, and Pearson correlation. Our main findings are listed as follows:1.Gender and religion are partly significant in the dimension of “Participating Motivations”.2.Education and religion are partly significant in the dimension of “Experience” and “Cultural Identity”3.Religion is partly significant in the dimension of “Sense of Community”.4.Pearson Correlation is positively correlated among four dimensions.
