南華大學機構典藏系統:Item 987654321/18341
English  |  正體中文  |  简体中文  |  全文筆數/總筆數 : 18278/19583 (93%)
造訪人次 : 948053      線上人數 : 1027
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
搜尋範圍 查詢小技巧：
  • 您可在西文檢索詞彙前後加上"雙引號"，以獲取較精準的檢索結果
  • 若欲以作者姓名搜尋，建議至進階搜尋限定作者欄位，可獲得較完整資料
    •  進階搜尋


    請使用永久網址來引用或連結此文件: http://nhuir.nhu.edu.tw/handle/987654321/18341


    題名: 夥伴關係、環境不確定性、服務創新與經營績效關係之研究－以雲嘉地區零售商為例
    其他題名: The Study of the Relationship among Partnership, Environment Uncertainty, Service Innavation and Business Performance--An Example of the Retailers in the Yunlin Chiayi Area
    作者: 張禎娟
    Chang, Chen-chuan
    貢獻者: 企業管理系管理科學碩博士班
    莊鎧溫
    Kai-wayne Chuang
    關鍵詞: 經營績效;服務創新;環境不確定性;夥伴關係
    Service Innavation;Environment Uncertainty;Partnership;Business Performance
    日期: 2011
    上傳時間: 2015-01-20 14:13:07 (UTC+8)
    摘要: 　　台灣經濟的變遷，零售業因應市場改變經營模式，適時適量地提供商品，以滿足顧客的需求。對供應商的選擇及維持長久的夥伴關係是否良好，將影響市場佔有率和其經濟效益。面對瞬息萬變的市場中，也必須能夠適應環境的改變，及快速地回應無法預測的改變。又在今日競爭激烈的環境下，零售商從商品導向轉向服務導向，除了販賣有形的產品外，更強調顧客的服務。本研究主要在於探討零售商之夥伴關係、環境不確定性、服務創新與經營績效之關係，並以服務創新作為中介效果。透過問卷調查，發現夥伴關係、環境不確定性、服務創新對經營績效具有正向影響，此外，服務創新對經營績效具有部份中介效果作用。
    　　With the change of Taiwan’s economy, retail businesses have changed the type of operation that offers the goods timely and appropriate, in order to meet customer's demands. That will affect market share and economic benefits depend on choosing and keeping long-term partnership for supplier. It must be able to adapt the changeable environment and quickly respond to unpredictable changes in the rapidly changing market. In today, retailer shift commodity-oriented to service-oriented under the competitive environment, more emphasize on customer service, besides selling tangible products. In this paper, partnership between retailers, environmental uncertainty and service innovation as the independent variables ,business performance of retail businesses as the dependent variable and the effect of service innovation as an the mediating effects. The survey result provides that partnership, environmental uncertainty and service innovation have positive effect on business performance; in addition, service innovation has partially mediating effects for performance of retail businesses.
    顯示於類別:[企業管理學系(管理科學碩/博士班,非營利事業管理碩士班)] 博碩士論文-管理科學碩博士班

    文件中的檔案:

    檔案 描述 大小格式瀏覽次數
    099NHU05457042-001.pdf1103KbAdobe PDF0檢視/開啟
    index.html0KbHTML184檢視/開啟


    在NHUIR中所有的資料項目都受到原著作權保護.

    TAIR相關文章

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - 回饋