非營利組織勸募計畫收入之影響因素

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Title:	非營利組織勸募計畫收入之影響因素
Other Titles:	The Determinants of Fundraising Campaign Revenue in Nonprofit Organizations
Authors:	陳玉香 Chen, Yu-hsiang
Contributors:	非營利事業管理學系碩士班涂瑞德 Ruey-der Twu
Keywords:	非營利組織;勸募計畫;勸募策略;環境特徵;組織特性 fundraising campaign;organization characteristics;fundraising strategies;environmental factors;nonprofit organizations
Date:	2011
Issue Date:	2015-01-22 13:54:37 (UTC+8)
Abstract:	本研究之主旨在探討影響非營利組織勸募計畫收入的各項因素。選取台灣非營利組織於2008至2009年間所進行的勸募計畫，並篩選為三種不同樣本，透過次級資料及卡方檢定，分別由組織特性、環境特徵與勸募策略等構面，探討各構面組成因素對勸募計畫收入的影響。研究結果顯示：組織類型、勸募專業人員、聯勸補助、宣告策略和持續方案對勸募計畫收入的影響，於三種樣本中皆是顯著的；組織會址、方案特質、定點勸募和勸募期間對勸募計畫收入的影響，於三種樣本中有兩種樣本呈顯著關係；組織年齡和組織活動範圍對勸募計畫收入的影響，則只在一種樣本中呈顯著關係，餘各因素則無顯著影響。　　The study explored various determinants influencing fundraising campaign revenue in nonprofit organizations. Samples were selected from fundraising campaigns conducted by nonprofit organizations in Taiwan from 2008 to 2009 and further categorized into three types. Through secondary data and the Chi-square test, this study investigated the effect of organizational characteristics, environmental features, and fundraising strategies on fundraising campaign revenue in nonprofit organizations. Research findings showed that variables such as organization type, professional fundraising staff, United Way grant, announcing strategies and continuous projects have significant influence on fundraising campaign revenue across three types of samples. Furthermore, among the three types of samples, two types were significantly influenced by organizational location, project features, single-site fundraising, and fundraising periods. However, only one type was significantly influenced by organizational age and scope of organizational operation. Other factors did not have significant influence.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(M. A. Program in Nonprofit Organization Management)

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