特殊事件勸募參與行為、捐贈行為與活動滿意度關係之研究－以慈善跳蚤市場為例

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Title:	特殊事件勸募參與行為、捐贈行為與活動滿意度關係之研究－以慈善跳蚤市場為例
Other Titles:	The Relationships among Participation Behavior, Donation Behavior and Activity Satisfaction of Special Event Fundraising: The Case of Charity Flea Market
Authors:	江嘉文 Chiang, Chia-wen
Contributors:	非營利事業管理學系碩士班涂瑞德 Ruey-der Twu
Keywords:	捐贈行為;服務品質;特殊事件勸募 Donation Behavior;Special Event Fundraising;Service Quality
Date:	2011
Issue Date:	2015-01-22 13:54:48 (UTC+8)
Abstract:	本研究以慈善跳蚤市場為例，旨在探討特殊事件勸募參與行為、捐贈行為與活動滿意度關係之研究。研究對象位於新竹市的社會服務中心，在2010年透過跳蚤市場活動把問卷發放給參與活動的民眾填寫，並從發放的120份問卷進行統計資料分析。　　　主要的研究發現包括：一、「職業」、「是否參與志願服務」、「個人年收入」、「提供服務內容」等四個變項，在活動滿意度之某些層面上有顯著差異。二、「性別」、「居住地區」、「婚姻狀況」等三個變項，在參與行為之某些層面上有顯著差異。三、「是否參與志願服務」在個人捐贈行為層面上有顯著差異。四、在參與行為變項中，「參與活動購買金額」、「參與頻率」、「參與活動管道」、「活動收入用途」、「參與活動意願」等五個變項，在個人捐贈行為之某些層面上有顯著差異。五、在參與行為變項中，「參與活動意願」在活動滿意度上有顯著差異。六、在活動滿意度的五個層面表現上，以「保證性」層面的表現位居第一，以「有行性」層面的表現位居最後。　　By using the Charity Flea Market as an example, this research explored the relationships among participation behavior, donation behavior, and activity satisfaction of special event fundraising .The research site is the Society of Jesus Christianity Foundation’s Hsinchu Social Service Center. Questionnaires were distributed to customers who attended the charity flea market on November 7th, 2010. This study’s statistical analysis was conducted based on 120 valid questionnaires.　　　Major findings from this study are as follows: (1) “vocation”, “with or without participation in voluntary service”, “personal annual income”, and “content of service delivery ” have significant difference in the activity satisfaction; (2) “gender” , “residence” , and “ marital status” have significant difference in the participation behavior; (3) “ with or without participation in voluntary service” have significant difference in the donation behavior; (4) for participation behavior variables, “the amount of consumption on participation in activities“, “participation frequency” , “ participate in activities channels ” , “use of activity revenue”, and “willingness to participate in activities“ have difference in the donation behavior; (5) for the participation behavior variables, “willingness to participate in activities“ has significant difference in the activity satisfaction; (6) for five dimensions of activity satisfaction, the “assurance” dimension is the first and “tangibles” dimension is the last.
Appears in Collections:	[Department of Business Administration, Master/Ph.D Program in Management Sciences] Disserations and Theses(M. A. Program in Nonprofit Organization Management)

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