| 摘要: | 本研究旨在探討不同社會階層青少年的金錢態度和消費行為，透過購買手機的消費行為來探討目前現況與相關情形。 為達成研究目的，本研究採用問卷調查，以台中、彰化、南投三縣市共五所國立高職學生為研究對象，採叢聚抽樣方式，抽取796位高職學生為樣本進行問卷調查。問卷資料以描述性統計、卡方檢定、t檢定、單因子變異數分析、相關分析和迴歸分析等統計方法加以分析。 本研究根據主要發現，歸納研究結論如下：一、97.6％的青少年擁有手機；53.1％的青少年在國中時就開始使用手機，50.4％的青少年購買手機金錢來源是父母或家人提供，88.8％的青少年購買手機的主要目的是方便連絡。二、青少年並不會自身家庭所屬的社會階層不同，而在金錢態度和消費行為上有 顯著差異，但是對於金錢經驗及手機使用經驗上則有顯著的差異。三、青少年的「金錢態度」與「消費行為」、「金錢經驗」與「消費行為」、「手機使用經驗」與「消費行為」、「金錢態度」與「金錢經驗」呈現相關四、青少年的「金錢態度」、「金錢經驗」和「手機使用經驗」對於手機的消費行為具有解釋力。 最後，透過研究者的發現結果，期待能作為未來國內金錢教育和往後相關研究之參考。
The study attempts to understand teenager’s money attitudes and consumer behavior by comparing cell phone purchasing styles of vocational students’ from different social stratification, as well as the difference among different background variables. In order to achieve the research objectives, the study adopts questionnaire survey. 796 students from 5 schools in Taichung City, Changhua County and Nantou County were selected through the cluster sampling method. After coding the questionnaire, the researcher used descriptive statistics, dependent sample analysis of variance, independent sample t-test, ANOVA analysis, Pearson’s product-moment correlation and multivariate stepwise regression to carry out data analysis.Conclusions are as follows as follows: First, 97.6% students have cell phones, 53.1% of them have their first cell phone in junior high school, and 50.4% parents provide money for it. 88.8% teenager buy cell phones for convenience which means they can contact their friends more easily. Second, the money attitudes and consumer behavior of teenager from different social stratification don’t make significant differences, but their experiences of money and cell phone purchasing make significant differences. Third, there are significant correlations between teenager’s ＂ money attitudes ＂ and ＂ consumer behavior ＂, ＂ money experiences ＂and ＂ consumer behavior ＂ ,＂ cell phone purchasing ＂and ＂ consumer behavior ＂, and also between ＂money experiences＂ and ＂ money attitudes＂. Fourth, teenager’s cell phone purchasing styles can be effectively predicted from their ＂ money attitudes, ＂ money experiences＂ and＂ cell phone purchasing ＂ Based on the findings of this research, the researcher makes some suggestions for money education and further studies. |
