| 摘要: | 1996年1月政府依據「文化藝術獎助條例」成立國家文化藝術基金會，目的在推動民間企業與文化藝術領域間的專業交流與資源共享，發展至今已有顯著的成效。未來計畫以長期及策略性地與藝企建立夥伴關係並創立媒合平台為未來發展目標。本研究期望藉由藝企平台經營成功關鍵因素的探究，從政府、企業、表演藝術團體及平台等四大構面的觀點，建構藝企平台經營成功關鍵因素評分準據，以供未來國內組建具功能效益之藝企平台的參考。本研究結合專家意見調查法及層級分析法(Analytical Hierarchy Process)。藉由相關文獻的參考，自編調查問卷作為資料收集的工具。根據25位四大構面領域專家的意見，主要研究發現如下：1. 評估指標的四個構面重要程度相當。以百分比來呈現，依序為企業組織28％、平台組建與運作26％、政府與環境23％及表演藝術團體23%。顯示專家們都認為此四大構面相當重要，但以「企業組織面」相對重要些，不僅因其為主要的資源提供者，也顯示當前環境下該層面應為推動重點。2. 第二層級12個子構面中，顯現出較重要的前六項排名依序為「與藝文團體建立合作關係共同創造產值」、「平台運轉後能產生實質效益及影響」、「增進與企業建立合作關係的能力」、「認同藝企合作能創造效益」、「提升藝文創作與消費環境」、「實施藝企合作政策」。其中第一至第四項直接呼應企業組織的相對重要性。
The government established the National Culture and Arts Foundation in January 1996, in accordance with “Culture and Arts Reward Act”, aiming to promote professional exchanges and resource sharing between private enterprise and the field of culture and arts, and it has been significant achievements of development. Its future plans are to build partnership with art and business long-term and strategically, and create a matchmaking platform as the future development goals. In this study, it is expected to explore the key factors of successful Art and Business Platform operating, from the perspective of such four dimensions as Government, Enterprises, Performing Arts Groups, and Platforms to construct the rating standard of the key factor for successful Art and Business Platform operating, as the reference for future formation of a domestic Art and Business Platform with functional benefit. This study combines Delphi Survey and Analytical Hierarchy Process, with reference to the relevant literatures, and self-made questionnaire as a tool for data collection. According to the views of 25 experts in the field of four dimensions, the main findings are as follows: 1. The importance of the evaluation index of the four dimensions is well-matched. Presented by percentage, its order is 28% for Enterprise Organization, 26% for Platform Formation and Operation, 23% for Government and Environment, and 23% for Performing Arts Groups. It displays experts agree that these four dimensions is quite important, but “Enterprise Organization” dimension is some relatively important, not only because it is a major resource provider, but also shows that the dimension should be the promoting focus in the current environment. 2. Among the 12 sub-dimensions at the 2ⁿd(上標) level, showing the more important first six rank order are “Establishing cooperation relationship with arts organizations to work together to create output value”, “After the platform operating can produce tangible benefits and impact”, “Improving the ability to establish cooperation relationship with enterprises”, “Identifying art and business cooperation can create efficiency”, “Enhancing arts creation and consumption environment”, and “Implementing the art and business cooperation policy”. Where in the first to fourth directly echo the relative importance of Enterprise Organization. |
