近年來多層次傳銷在台灣引起一股熱潮。本研究經由新亞里斯多德批評，分析世界重要傳銷公司之一─安麗公司中的月刊所使用的語藝策略。研究者從新亞里斯多德批評中的藝術手段「人格可信度」、「感性訴求」、「理性訴求」及非藝術手段分析《安麗月刊》中大人物的語藝說服方式如何能說服聽者，以及其使用的文字風格為何。綜析《安麗月刊》大人物演說的語藝策略可得出「完美形象塑造的策略」、「逐夢情感的說服策略」、「以理服人的說服策略」、「利益交換的說服策略」、「眼見為憑的說服策略」，有助於文本說服力量的增進。文字風格部分得出「設問」、「感嘆」、「比喻」、「對比」，因此言者把所欲表達的觀念說得更精確、生動，試圖增進讀者對文章的欣賞與意義的了解，亦提升了說服的力量。 In recent years, ＂multi-level marketing＂ is very popular in Taiwan. In this study, The rhetorical strategy of ＂Amagram＂ is analyzed through Neo-Aristotelian Criticism . ＂Amway＂ is an important multi-level marketing company of the world. This study used artistic style and inartistic styles to analyze author's rhetorical strategy. This study also analyzed the writing style of ＂Amagram＂. The results of the study were concluded as following: ＂Creat perfect image＂, ＂Pursue one's dream＂, ＂Convince people by reasoning＂, ＂Benefit exchange＂, ＂Seeing is believing＂.The results of the writing style were concluded as following: ＂Rhetorical question＂, ＂Exclamatory expressions＂, ＂metaphor＂, ＂distinction＂.Those rhetorical strategies can add the persuasive power.
