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http://nhuir.nhu.edu.tw/handle/987654321/19072
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| 題名: | 民宿與旅館價格對顧客滿意度影響之研究—以台東太麻里鄉為例 |
| 其他題名: | The Study of Breakfast-And-Bed and Hotel's Price to Customer Satisfaction--Example of Taimali Township |
| 作者: | 蔣明芬
Jiang, Ming-fen |
| 貢獻者: | 公共行政與政策研究所
傅岳邦
Yue-bang Fu |
| 關鍵詞: | 旅館;價格;顧客滿意度;民宿
customer satisfaction;Breakfast-And-Bed;hotel;price |
| 日期: | 2009 |
| 上傳時間: | 2015-03-10 10:58:52 (UTC+8) |
| 摘要: | 近年來，國內旅遊蓬勃的發展，對都會區的居民來說，「旅遊農業」有著極大的吸引力，他們願意花費寶貴的時間來親近大自然，享受乾淨、清新、寧靜雅致的環境。要永續性的發展觀光旅遊，其規劃配置的前提，不論是城市或鄉村，應該從基礎建設做起，讓遊客的食、住、行達到某個程度的品質，然後找出能吸引遊客的在地特色。休閒旅遊產業是與顧客密切接觸的產業，觀光區的旅館、民宿業者除了在有形的硬體設備要不斷更新與同業競爭外，對於無形的顧客滿意度及合理價格的訂定也是絕對需要重視的。 因此，本研究試圖回答以下主要問題:第一，太麻里鄉民宿與旅館中影響價格合理度的社會人口特性為何? 第二，太麻里鄉民宿與旅館中影響顧客滿意度的社會人口特性為何?第三，遊客對太麻里鄉民宿與旅館的價格合理現況接受度為何？第四，遊客對太麻里鄉民宿與旅館的顧客滿意度現況為何？第五，太麻里鄉民宿與旅館的價格合理度與顧客滿意度是否相關？並以投宿過太麻里鄉民宿與旅館的遊客為研究對象，藉包含個人基本資料、價格與顧客滿意度等三部分的結構式問卷，探究遊客對太麻里鄉民宿與旅館之價格現況接受度與顧客滿意度為何，以及民宿與旅館之價格與顧客滿意度是否相關。研究結果顯示餐宿費用、特產價格、設施使用費及價格，與顧客滿意度間皆呈顯著正相關，表示遊客覺得該地區民宿與旅館的之餐飲住宿、農特產品與設施使用費的價格合理，當價格合理，遊客對太麻里鄉民宿與旅館的顧客滿意度就越高。
In recent years, for city resident, the farming-tourism has great attraction due to development of domestic tourism vigorous.They are willing to spend their precious time to be closer to the nature, and enjoyed the clean, fresh,and tranquil environment.For everlasting development of leisure tourism industry, the city or the villege needs to plan and allot the resource on construction for regional culture, and makes tourists satisfied with diet, live,and the transits. The tourists and leisure tourism industry is indivisible. Except renew the visible hardware equipment contantly to compete with others, the hotel and Breakfast-And-Bed still needs to the customer satisfaction and reasonable price absolutely to their business. This cross-sectional survey research intends to study tourists who seek lodging for the night of the hotels and Breakfast-And-Bed in Taimali Township. exploring the causality of recognition of price and customer satisfaction in addition to the relations between them by structural questionnaire contains personal characteristics, recognition of price and customer satisfaction items. the question of the study contains: First, how the influence of price for personal characteristics of the social? Second, how the influence of customer satisfaction for personal characteristics of the social? Third, how does the price of the hotels and Breakfast-And-Bed accept?The fourth, how does the customer satisfaction of the hotels and Breakfast-And-Bed accept? The fifth, how relation with the price and customer satisfaction of the hotels and Breakfast-And-Bed? The research result show that the price of diet and live, price of specialty, use of equipment and price with the customer satisfaction show middle relation, when the price is more reasonable, the customer satisfaction is also higher. |
| 顯示於類別: | [國際事務與企業學系(亞太研究碩士班,公共政策研究碩士班,歐洲研究碩士班)] 博碩士論文-公共政策研究碩士班
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