本文旨在探討具有特色的地方意象，是否可透過地方民謠或歌曲的聆聽活動，產生了心流交會的體驗，讓人們迴響在描述空間、時間、事物的音樂情境中，體驗濃厚的地方情懷，進而產生對此場所之依戀。 本研究以音樂感知、心流體驗及場所依戀等三構面進行研究分析與探討，採用問卷調查法，共發放問卷450份，有效回收問卷386份，根據受試者問卷填答結果，透過SPSS及AMOS軟體，以描述性統計、驗證性因素分析及結構方程式等統計方法進行分析。統計數據顯示問卷的信度、效度及結構模型均符合基本的適合標準、整體模式適合度及模式內在結構適合度的要求。 研究結果顯示:1.音樂感知對心流體驗的確具有正向影響；2.音樂感知及心流體驗程度愈強者，則對場所依戀的程度也會愈強。根據本研究結果發現，地方意象的確可以透過地方民謠或歌曲的欣賞，讓民眾迴響在地方時空情懷中而產生了心流體驗，進而產生對此場所之依戀而進行旅遊活動。建議旅遊業者或旅遊活動主辦單位，可以透過介紹具有地方意象的歌曲創作背景、歷史典故、風土民情及詞曲的聆聽欣賞來與旅遊景點交流迴響，除可提昇民眾的人文修養外，並可加強民眾的旅遊意願。 The purpose of this research is to explore whether the peculiar local images can create the flow experience in the listeners through the activities of listening to folk songs and thus allow them, haunted with the musical conditions describing the place, time and affairs, to experience the intense local feeling and to further arouse their attachment to the place. This research is conducted by analizing and exploring the three aspects of musical perception, flow experience and place attachment with the survey of questionaires. 450 copies of questionnaires are distributed and 386 copies of questionaires retrieved are valid. According to the outcomes from the valid questionaires conducted by the softwares of SPSS and AMOS, the analysis is proceeded in the statistical approaches of the descriptive statistics, the confirmatory factor analysis and the structural equation. The statistical figures reveal that the credibility validity, and structural models of the questionaires all correspond to the requirements of the basic satisfying standards, the overall model suitability and suitability of model inner structure questionaires. The result of the research reveals: A）Musical perception definitely exerts a positive influence on flow experience; B）The stronger level of musical perception and flow experience one achieves, the more intense attachment one will have to the place. Based on the result of the research, it’s discovered that by appreciating folk songs, local images can obviously obsess the people with the atmosphere of the space and time and them make them create the flow flow experience, and therefore, arouse the attachment to the place. So the travel activities may follow. Here is a suggestion to the travel activities and the hosting administration of travel activities. The introduction of the creating backgrounds, historical allusions, local customs of the songs possessing local images and the appreciation of the lyrics and melodies of the folk songs can be applied to interact and match perfectly with the tourist attractions. Not only can people’s cultural capabilities be enhanced but their willingness to go traveling can be reinforced as well.
