觀光吸引力、遊憩體驗、滿意度、與重遊意願之研究—以嘉義縣布袋好美里風景區為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/19440

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Title:	觀光吸引力、遊憩體驗、滿意度、與重遊意願之研究—以嘉義縣布袋好美里風景區為例
Other Titles:	A study of Tourism Attraction, Recreation Experience, Satisfaction, Intention to Revisit, A case of Haumei village scenic, Budai Township, Chiayi County
Authors:	謝凱雯 Hsieh, Kai-wen
Contributors:	旅遊事業管理學系碩士班郭進財 Chin-tsai Kuo
Keywords:	觀光吸引力;滿意度;重遊意願;遊憩體驗 Recreation Experience;Satisfaction;Intention to Revisit;Tourism Attraction
Date:	2010
Issue Date:	2015-03-13 12:00:31 (UTC+8)
Abstract:	本研究主要目的：在於探討好美里風景區觀光客之觀光吸引力、遊憩體驗、滿意度及重遊意願的差異情形，進而探討好美里風景區之觀光吸引力、遊憩體驗、滿意度及重遊意願之間的關聯性。本研究受試對象為好美里風景區的觀光客，共寄發問卷600份，回收有效問卷581份，有效量表回收率為96.83%。並以t考驗、單因子變異數分析、重要表現程度分析法及Liserial 8.72路徑分析等統計方法進行驗證分析。本研究結果如下所述：一、好美里風景區觀光客不同背景變項與觀光吸引力之差異情形：不同「職業」、「居住地點」、「交通工具」的觀光客觀光吸引力有顯著差異。二、好美里風景區觀光客不同背景變項與遊憩體驗之差異情形：不同「性別」、「年齡」、「職業」、「交通工具」、「資訊來源」的觀光客遊憩體驗有顯著差異。三、好美里風景區觀光客不同背景變項與滿易度之差異情形：不同「婚姻狀況」的觀光客滿易度有顯著差異。四、好美里風景區觀光客不同背景變項與重遊意願之差異情形：不同「婚姻狀況」的觀光客重遊意願有顯著差異。五、觀光客之事前期望與實際體驗，「旅遊環境」屬於加強改善重點。六、好美里觀光客的重遊意願路徑分析：觀光吸引力會直接影響觀光客的遊憩體驗與滿意度；遊憩體驗對於重遊意願有間接的影響關係。　　The purposes of this study were to explore the discussion Haumei Village Scenic Area tourists to tourism attraction, service quality and traveler satisfaction difference situation. The samples were Haumei Village Scenic Area tourists. A total of 600 questionnaires were sent out and 581 effective questionnaires were returned. The respone rate of valid questionnaires was 96.83%.The t-test, one-way ANOVA , importance-performance analysis(IPA) and path analysis of Liserial were used to analyze the collected data. The findings of this study were as the follows: First, Haumei Village Scenic Area tourists of different background variables participate tourism attraction situation, there were different in occupation, live, transport in Tourism Attraction. Second, Haumei Village Scenic Area tourists of different background variables participate recreation experience situation, there were different in sex, age, occupation, transport in Recreation Experience. Third, Haumei Village Scenic Area tourists of different background variables participate satisfaction situation, there were different in Marital status in Satisfaction. Fourth, Haumei Village Scenic Area tourists of different background variables participate intention to revisit situation, there were different in Marital status in Intention to Revisit. Fifth, by using IPA to analyze visitor's pre-trip expectation and on-site experience, one attributes of tourism facilities environment is for future improvement. Sixth, the path analysis of Haumei Village Scenic Area tourists shows that the Tourism Attraction can directly affect Recreation Experience and Satisfaction, Recreation Experience can indirectly affect Intention to Revisit.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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