休閒係指工作之餘從事自己喜歡的活動，並從活動中獲得樂趣與效益。近年來隨著民眾環保意識的提升，以及在政府和業者二者的推動之下，自行車活動已成為日常生活中的休閒活動之一，而休閒活動本身具有提升生理、心理效益等功能。本研究旨在探討自行車騎乘者的人格特質、休閒動機、意象與休閒效益間之影響關係。本研究採便利抽樣，針對自行車騎乘者進行問卷調查，總共回收有效問卷385份，藉由描述性統計分析、信效度分析、驗證性因素分析，瞭解遊客基本資料與問卷的信效度。同時，以結構方程模式分析研究變數間之影響關係。 研究結果顯示：(一)自行車騎乘者不同人格特質在休閒動機上有顯著差異；(二)自行車騎乘者休閒動機對意象有顯著影響；(三)自行車騎乘者意象對休閑效益有顯著影響；(四)自行車騎乘者休閒動機對休閑效益有顯著影響。在研究結果中，自然意象的平均分數最高，表示大家對此地方的自然景觀認同度高，便利設施平均分數最低，因此，如能改善相關設施，像是自行車打氣站、維修據點及公共廁所等設施，從車道環境與公共資源著手，以滿足自行車騎乘者的需求，提升休閒效益，方能吸引更多人參與自行車休閒活動及場地的使用率，達成政府推動之目的。 Participating favorite activities as off duty, leisure doubtlessly gives benefits and pleasure, for example, good for physical and mental health, etc., and, bicycle exercise recently becomes one of leisure activities after being promoted by the government and travel business. This study thus aims to examine the relationship between bicycle driver and leisure benefit from following dimensions: personality traits, motivation, and image. Adopting convenience-sampling, this research overall gets 385 available surveys, and through describing statistic analysis, analysis to reliability and validity, and confirmatory factor analysis tries to explore reliability and validity of this survey and tourists'background. Using SEM approach analyzes each various influences. The result shows: 1). divers' personality will affect motivation; 2). drivers' motivation will affect image feeling; 3). drivers' image feeling will affect leisure benefits; 4). drivers' motivation will affect leisure benefits. Noting that in the result, the highest average is to environmental landscape, and the lowest average is to equipments setting. By improving the above- mentioned point (adding the inflating and fixing stops and public restrooms, for instance) for bicycle drivers may help to promote the effects of leisure benefits and the aim of governmental promotion.
