在排灣族社會中，陶甕具有著重要的社會功能與文化意涵，它不僅是該族群的文化表徵，也是一項重要的文化資產。值此社會快速變遷之際，傳統工藝面臨了消費化、全球化等浪潮的衝擊，在產業、經濟、消費與政策等諸多面向的推波助瀾與拉扯角力之下，此項具有族群性、文化性特質的傳統工藝，是否會受到整個大時代、大環境變化的影響？抑或在此趨勢中，因應出種種得宜的方法與策略？關於原住民文化傳承、經營與永續發展的相關議題，似乎從文化變遷、產業轉型等這類思考點上切入，才可能將問題和策略積極而有效的釐清與落實。 本論文試圖以台東縣太麻里鄉正興村的陶甕文化創意產業為研究對象，從美學與文化產業的角度，以符號學的學理為基礎，藉著民族誌與田野調查的方法來進行質性研究，分析陶甕與排灣族神話傳說、圖紋型制、氏族來源的相互關係；其本身的內在類型與變化；以及與排灣族文化之間的脈絡關係，並進一步將陶甕文化產業置於整體社會環境之中來思考，探討排灣族陶甕文化產業可能的發展趨勢與做法。 透過這樣的研究與反省，在思考原住民傳統工藝未來發展契機與危機的同時，期盼族人能夠立足於本土而放眼世界，自覺到文化的珍貴，面對著外來的經濟體系，能藉著文化創意的思考與作為，在創造經濟利益的同時也繼續保有及強化排灣族特有的陶甕文化資產。 The pot represents an important social function and cultural significance in the Paiwan society which indicates not only a tribal cultural symbol but also an important cultural asset. In the fast-changing society, the traditional craft is confronted with the impact of the consumption and globalization. As tossed and entangled by the industrial, economic, consumptive and political fields, will the traditional craft with the tribal nature and cultural features be affected by the altered grand era and environment? Or will the proper methods and strategies be responded to such a trend? It demands the involvement of the cultural alteration and industrial transformation to clarify and implement actively and effectively the problems and strategies as for the relevant issues concerning the indigenous cultural inheritance, management and sustaining development. This paper attempts to employ the pot cultural creative industry in Jhengsing Village, Taimali Township, Taitung County as the subject to conduct the qualitative research by the ethnography and field survey based on the symbolism at the aesthetic and cultural industrial perspectives to analyze the interrelation between the pot and the Paiwan legends and mythology, patterns and origins of clans, the inner categories and alteration and the context between the pot and the Paiwan culture, and further to explore the possible developmental trend and methods of the Paiwan pot cultural industry by putting it in the entire social environment. It anticipates that through such research and reflection, the tribal peoples may stand firm on the motherland with the global perspectives and perceive the precious culture as pondering the opportunity and adversity of the future development of the indigenous traditional craft; moreover, even confronted with the external economic system, they may keep maintaining and enhancing the unique Paiwan pot cultural asset while they create the economic benefits with the cultural creative thoughts and actions
