| 摘要: | 近年來政府為了提升鄉鎮的競爭力、因應全球化趨勢、減緩傳統產業沒落，因此提出「文化產業」政策，並積極推動地方傳統產業轉型為文化創意產業，來促進產業永續發展。 在社會環境、政策與現代化等因素影響下，廣興紙寮以自身的文化背景和歷史價值為元素結合起來，並朝向文化觀光與經濟發展兼備的路線邁進。本論文首先簡介廣興紙寮產業發展之源起、沒落以及產業轉型的社會背景，接著以參與觀察法、深度訪談與問卷調查來分析紙寮的概況，並梳理其複雜的操作過程以及關係。 藉由發掘元素背後所運用的規律或系統，探討廣興紙寮如何在「文化產業化和產業文化化」的影響之下，建構出系統性的運作方式，以達成振興產業、文化教育與工藝傳承等目標。最後，從符號學、後工業社會、文化商品、知識經濟以及體驗經濟等觀點，探討廣興紙寮產業轉型之現象與問題，並對產業轉型提出另一種思考向度。
Under the impetuses of globalization, ＂Cultural Industries＂ policy has been proposed by the government, which was enacted to enhance the competitiveness of the township, to prevent the decline of the traditional industry. Meanwhile, the government also actively promoted the shift from the traditional industries to cultural and creative industries in order to get the industry developing everlastingly. On account of the influence of social environment, policies, and modernization, Guansing Paper Mill in Puli has made use of unique cultural background and historical value within; moreover it is on the way to culture tourism and the economic development both.First, this paper introduces briefly original development, decline, and social background of Guansing Paper Mill in Puli. Next it analyzes the situation of Guansing Paper Mill by the participant observation, the in-depth interview, and the questionnaire survey and organizes its complicated manipulation as well as relation. By way of discovering rules or systems behind elements, this research discusses the influence of ＂the cultural industrialization and the industrial culturalization＂ on Guansing Paper Mill, and therefore constructs the systematic operation to come to goals of promoting industry, culture education, and inheritance of traditonal craft and so on. Finally, drawing on the Semeiology, Post-Industrial Society, Cultural Commodity, Knowledge-based Economy, and the Experience Economy, the paper tries to discuss phenomena and problems of industry transformation on Guansing Paper Mill in Puli and proposes another dimension of thinking for industry transformation. |
