台灣在1990年代以前，各政黨在選舉期間，大多以改編歌曲來爭取選民的認同，而第一次出現創作型競選歌曲是1994年陳水扁參選台北市長選舉時，由路寒袖為陳水扁量身打造的競選歌曲<台北新故鄉>、<春天的花蕊>二首歌；從此以後，為候選人量身訂做的競選歌曲就開始出現。 本研究以1996年到2008年間，國民黨與民進黨歷屆民選總統競選歌曲為主要研究對象；不過在單次的選舉中，亦有可能出現數首不同歌曲穿插使用的情形，因此主要以透過各競選總部公開正式發表的創作歌曲為主。主要研究方法採內容分析法，藉以分析競選歌曲中歌詞所表達的意涵；並利用歷史結構分析法及次級資料分析法，進一步探討競選歌詞的產生與台灣社會背景的關連性。最後運用音樂社會學的觀點，統整出競選歌曲在台灣社會發展變遷中所扮演的角色定位。 Before 1990s, in Taiwan, most political parties win voter's identification by adapting songs during election period. In 1994, first time appeared the creative campaign song is during Shui-bian Chen announcing for the mayor of Taipei. Measured the body made two campaign songs, ＂The new country of Taipei＂ and ＂Spring flowers＂, by Lu Han-xiu for Shui-bian Chen. From then, it starts to appear measuring the body making the campaign songs. The main object of study of this research which from 1996 to 2008 are Kuomintang and Democratic Progressive Party previous years elected leaders campaign song; however, in the single election, it is also possible to appear the situation that several different songs alternately use. Therefore, the main is the creative songs announced publicly formally by the campaign headquarters. The main research method adopts the content analytic method, so as to analyze the meaning of the lyrics. Furthermore, I use the historical structure analytic method and the secondary data analytic method to discusses the relation between the lyric production and the Taiwan social background further. Finally, I use music sociology's conception to sum up the campaign song acting role in Taiwan social development vicissitude.
