永續觀光發展策略之研究─以台東縣為例

NHUIR > College of Management > Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management > Disserations and Theses(M.A. Program in Tourism Management) > Item 987654321/19906

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Title:	永續觀光發展策略之研究─以台東縣為例
Other Titles:	STUDY OF SUSTAINABLE TOURISM DEVELOPMENT STRATEGIES--IN THE CASE OF TAIDUNG
Authors:	李佩芬 Lee, Pei-fen
Contributors:	旅遊事業管理學系碩士班張清標 Ching-piao Chang
Keywords:	觀光發展策略;觀光資源管理;永續觀光發展 tourism resource management;strategy of tourism development;sustainable tourism development
Date:	2009
Issue Date:	2015-03-24 15:07:10 (UTC+8)
Abstract:	近二十年來臺灣的經濟與社會業已產生了鉅大的變化，整體空間結構亦相應顯著改變，臺東縣的地方發展在此區域重構過程中面臨了重大的挑戰。因應上述變化趨勢，為了臺東之永續發展，必須以總體的觀點，透過整體規劃的方法，確立未來發展之願景，形成發展策略與管理方案。　　　　台東觀光發展該如何永續，應是台東人，也是全體國人應所關切的課題。在追求台東永續發展過程中，該如何兼顧現有豐富人文資源、自然資源、都市景觀、建物形式等，同時不要重蹈西部一味開發破壞，忽略環境與人文之教訓，尤為迫切。　　　　面對全球化之後，台東觀光產業發展面對國際化競爭的壓力甚大，本研究將台東永續觀光發展指標歸納為環境資源、社會與文化、服務系統、以及開發建設、社區關係等五個構面。本研究亦將依循上述五個構面採質性研究半結構式訪談（focused or semi-structured interviews），藉由訪談業者、公部門及學者專家之意見，做為後續研究調查之依據。本研究之探討結果除可提供業者參考外，亦提供公部門未來實施觀光政策亦或觀光發展策略時之參考。　　The economy and the society in Taiwan has changed enormously in the last two decades, so the integral space-structure should have a tremendous change, too; thus, local development of Taidung County faces challenges in the process of restructuring. In response to this trend and to the sustainable development in Taidung, it has to be in an overall viewpoint, uses methods of holistic planning, establishes the prospects of future development and forms the development strategies and management plans.　　　　How to develop the tourism industry in Taidung sustainably should be concerned by not only people in Taidung but all the citizens in Taiwan. In pursuing sustainable development in Taidung, it is urgent to integrate and balance the local culture, natural resources, urban landscape and architecture of building, and not to neglect the possible damage that has occurred in western Taiwan while developing the environment and preserving cultural heritage.　　　　Due to the globalization, Taidung tourism industry faces huge pressure from international competition. This study develops indicators for Taidung sustainable tourism development into five dimensions: environmental resources, society and culture, service systems, development and construction, and community relationship. This study adopts focused or semi-structured interviews based on the five dimensions. By interviewing hotel planners, tour operators, government officers, scholars and experts, their suggestions can provide criteria for later study investigation. The results of this study also provide references for not only tour operators or hotel planners but future tourism policies or strategies of tourism development carried out by the government.
Appears in Collections:	[Department of Tourism Management, The M.A. Program of Tourism Management and Leisure Environment Management] Disserations and Theses(M.A. Program in Tourism Management)

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