南華大學機構典藏系統:Item 987654321/19989
English  |  正體中文  |  简体中文  |  Items with full text/Total items : 18278/19583 (93%)
Visitors : 963625      Online Users : 8127
RC Version 7.0 © Powered By DSPACE, MIT. Enhanced by NTU Library IR team.
Scope Tips:
  • please add "double quotation mark" for query phrases to get precise results
  • please goto advance search for comprehansive author search
    •  Adv. Search
    Home ‧ Login ‧ Upload ‧ Help ‧ About ‧ Administer Goto mobile version


    Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/19989


    Title: 以利基觀點看數位資訊平台的競爭關係—以新聞資訊內容為例
    Other Titles: A Niche Analysis of Digital New/Information Platform
    Authors: 李晉緯
    Lee, Chin-wei
    Contributors: 傳播學系碩士班
    劉駿州
    Chun-chou Liu
    Keywords: 無線網路;行動網路;數位新聞╱資訊平台產業;利基分析;有線網路
    wired network;wireless network;digital news/information platform;mobile network;niche analysis
    Date: 2009
    Issue Date: 2015-03-25 14:51:49 (UTC+8)
    Abstract: 　　一直以來，人類對新聞╱資訊內容的需求始終存在，新聞╱資訊平台也隨著傳播科技的發展而不斷的進步。在現今這個資訊爆炸的時代，人們對新聞╱資訊內容的需求更甚以往。當閱聽人對大量且即時的新聞╱資訊內容有需要逐漸提高，加上網路科技的普及與發展，新聞╱資訊內容也逐步開始走向數位化，數位式新聞╱資訊平台也逐漸的普及且有更多元的發展。因此，數位新聞╱資訊平台產業的競爭日益加劇，故本研究希望藉由探討數位新聞╱資訊平台業者間的利基與競爭情形，提供給舊有與新近業者，以令其更清楚目前產業的運作模式及市場競爭態勢。　　　本研究從閱聽人資源的角度出發，採用組織生態學中利基(niche)的概念，即以Dimmick(1993) 所提出的利基寬度、利基重疊度與利基優勢計算公式為分析工具，來探目前主要的三種討數位新聞╱資訊平台，包括：有線網路、無線網路和行動網路發展時的利基與面對競爭時的優勢，並結合科技接收模型的概念，希望能更完整的瞭解不同業者所分別佔有的利基市場為何。　　　在研究方法上，主要以網路問卷調查法，對同時具有三種數位新聞╱資訊平台使用經驗的閱聽人施測。問卷題項中閱聽人滿足獲得的部分，則是先將相關文獻中之問卷內容做出回顧及整理，再加上本研究深度訪談的結果來建構。正式問卷於三週的時間內，總計回收有效問卷共501份。　　　經過對閱聽人使用數位新聞╱資訊平台後的滿足獲得狀況所做的分析，可發現數位新聞╱資訊平台產業所使用的閱聽人資源有四個，分別是「內容資訊有用相關面向」、「平台便利易用相關面向」、「內容經濟易用相關面向」和「平台接近有用相關面向」。若從利基的角度來看，這四個因素即代表三種數位新聞╱資訊平台所賴以維生的閱聽人資源利基面向。　　　綜合本研究結果發現，在數位新聞╱資訊平台產業中，新近的無線網路和行動網路尚未對舊有的有線網路造成取代或淘汰，再分別從四個閱聽人資源面向上來看，無線網路和行動網路也僅在「平台接近有用相關面向」上對有線網路造成威脅。若繼續進一步將閱聽人依性別、職業或工作狀況做分類並分析之，可以發現閱聽人特性的不同，並未讓閱聽人對三種數位新聞╱資訊平台的使用滿意程度造成太大影響。針對這樣的情況，本研究也對數位新聞╱資訊平台的服務提供業者，做出若干建議。
    　　According to organizational ecology, the key to understanding the fitness of an organization with the environment is its niche, that is the resources utilization pattern of an organization. As one organization is using the same resources with another, the two are overlapping in the use of resources. With the degree of overlapping increasing, the competition becomes intense.　　　Digital news/information platform industry has been existing for a long time, and it becomes more and more popular for people to get news/information. People today are more and more busy than before, and that’s why they need an easy way to get the news/ information that they really want. Therefore digital news/information platform provides people a very convenience way to get news/information which they want just by internet. The digital news/information platform industry is growing up and the competition between digital news/information platform is also fierce.　　　With the development of new technologies, two newly emerging types of digital news/information platform–wireless network and mobile network become more and more popular. By adopting the theory of niche, this studying aims to examine the impacts of the two types of digital news/information platform on the first digital news/information platform –wired network and explores the superiority of these different ways to get news/ information .
    Appears in Collections:[Department of Communication] Disserations and Theses

    Files in This Item:

    File Description SizeFormat
    097NHU05375013-001.pdf1542KbAdobe PDF1530View/Open
    index.html0KbHTML438View/Open


    All items in NHUIR are protected by copyright, with all rights reserved.

    DSpace Software Copyright © 2002-2004  MIT &  Hewlett-Packard  /   Enhanced by   NTU Library IR team Copyright ©   - Feedback