網際網路近年來蓬勃發展，網站數量更是急遽增加。網站如何讓使用者接受，進而滿意與喜歡，是網頁設計者最重要的課題。 本研究依據網站接受模式為架構，以易用性、有用性、反應態度與未來意圖四個構面做網站使用態度分析，並評估對未來意圖的影響，以期瞭解使用者對網站的接受度與滿意度，作為改善網站品質或更新時之參考。 本研究是以南華大學資訊管理學系，全體同學為問卷調查研究對象。研究結果發現：女生在「畢業後登錄」題項中與男生達顯著性差異，其他皆未達顯著。已婚者與未婚者在部份題項達顯著性差異。 每週使用網路時間對部份題項達顯著差異。使用系網頻率對部份題項達顯著差異。碩士班暨碩士專班對「反應態度」與「未來意圖」之構面均明顯與大學部及進修部顯著差異。相關分析各構面均達顯著相關。路徑分析分析結果均符合WAM路徑模式。以使用系網經驗區分也與WAM網站接受模式研究結果相符。問卷結果對各構面皆趨向滿意。 With the continuous development of the global internet, the number of websites is increasing rapidly. The most important issues for website designers are: which websites will be readily accepted, and which will satisfy and be found to be ‘user friendly’ by service users. This study was based on a ‘Web Acceptance Model’, of which there are four aspects: ease of use, usefulness, the students’ attitude (to the new website) and the students’ intentions. In addition, this study evaluated the influence of users’ intentions and requirements, in order to understand their level of acceptance and satisfaction. The question of improving the quality of websites will be referred to in the future. This study involved (only) the students of the department of Information Management at Nanhua University, and used questionnaires as the methodological tool. The findings indicated that there were significant differences between men and women concerning the use of the website. In some answers, married and non-married users showed significant differences. Also, the amount of time users spent on the internet per week showed significant differences. Full-time and part-time Master’s degree students differed in their level of acceptance and requirements to undergraduates and evening class students. All four aspects above also had major significance for correlational analysis. In addition, the results of the path analysis agreed with the WAM path analysis, perhaps partly because the experience of using the departmental website also agreed with the results of the WAM. Overall, the results of the questionnaires demonstrated widespread satisfaction among service users in these four aspects. In conclusion, the homepage of the website could be made even more ‘user friendly’ and requires constant updating with new resources.
