中國時報開卷版書評之研究

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies) > Item 987654321/20631

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Title:	中國時報開卷版書評之研究
Other Titles:	The Research of the China Times Book Review
Authors:	林俊平 Lin, Chun Ping
Contributors:	出版學研究所李瑞騰;齊力 Li, Ruey Terng;Chi, Li
Keywords:	中國時報開卷版;書評;出版社;守門人 The China Times Book Review;review;publishers;gatekeeper
Date:	1999
Issue Date:	2015-05-12 13:32:50 (UTC+8)
Abstract:	目前在國內各報刊設有圖書資訊的版面，論版面規模之大以及編採團隊編制之完善，非中國時報開卷版莫屬。中國時報開卷版以書評媒體自居，定位為文化性質的刊物，以鼓勵好書出版與閱讀為宗旨。因為書評關係著圖書價值與出版社的銷售利益，是故開卷如何選書？呈現什麼樣的面貌？有哪些因素可能左右評選結果？都是讀者所關心的。本研究從守門人理論出發，描繪中國時報開卷版書評的面貌，並藉此探討該版書評的運作機制，主要的研究發現為︰１. 書評選書呈現較高的人文色彩，不過自然科學類的比例有日益加重的趨勢；翻譯書與中文書的選書數量雖佔各半，但以中國圖書分類法來看，哲學類、宗教類、自然科學類、應用科學類、社會科學類、世界史地類、美術類均以翻譯書為主；中文書多以國內文學創作、評論為主，僅在總類、中國史地類、語文類有較突出的表現。２. 開卷編採人員採行政中立，另聘專家學者組成「開卷書評小組」負責選書，既可兼顧各學科的專業性，亦巧妙的避免人情關說干擾，以維護書評權威。３. 開卷的書評小組成員和書評人，以大學院校或研究機構的教授、研究員，和文藝界的作家為主，學院派色彩濃厚，亦以此彰顯開卷的專業性和權威性。４. 由報社及關係企業高層主管的涉入極低，但部分出版社會藉由時報組織體系，將關說訊息送入開卷編輯室，但訊息送入後即被截斷。５. 開卷書評和選書方向對出版社的編輯政策影響極低，此外，由於一周好書榜的書評正面評價遠多於負面觀點，因此出版社對書評功用的發揮，多偏重在行銷組合時的運用；書評刊登雖然有益於圖書銷售，但出版社並無法透過私人情誼或廣告預算操縱書評選書。６.開卷的變革出自編採人員的內部激盪，來自讀者的訊息回饋極低。 The China Times Book Review, in terms of its layout and its working group of editors and reporters, is in the leading position among the printed media of its kind. The China Times Book Review considers itself as an effective medium for book review, and thus positions itself as a cultural publication, encouraging reading and publishing of excellent books. As book reviews influence deeply the sales profit, readers are concerned about the selection process of the China Times Book Review, final results of the selection, and factors that may affect the results. Starting from the theory of gatekeepers, this thesis depicts the China Times Book Review, and explores the operation mechanism of the China Times. This thesis then finds: 1. Books selected tend to fit in the category of humane letters. However, the percentage of books belonging to science is heavily increased. Translated books and books by local authors are half-and-half in the total number of selected books. In terms of the New Classification Scheme for Chinese Libraries, books in the fields of philosophy, religions, natural science, applied science, social science, arts, and world history and geography are mostly translated. Books by local authors make up the most of the main generalities, Chinese history and geography and language and literature are focused on the fields of literature and critical essays. 2. Editors and reporters for the China Times Book Review are responsible for administrative business. ＂The Review Team,＂ hiring its critics from experts and scholars of all walks, takes care only the selection of books. The dividend of the two responsibilities are designed so the Critic Team is able to cover expertise of all subjects and avoid skillfully the personnel intervention and thus the authority can be protected and maintained. 3. Members and critics of the Review Team are mostly professors from colleges and research organizations, researchers, and writers. This composition gives the Review Team an academic tinge and further demonstrates the expertise and authority, which the China Times Book Review represents. 4. The involvement to the China Times Book Review from the China Times itself and from the top managers of affiliate enterprises is equally small. However, some publishers still ask acquaintances in the China Times to send publication messages to the China Times Book Review. These messages are interrupted before long. 5. The China Times Book Review and its selection directions have the least influence on publishers' editing policies. ＂The Weekly Billboard＂ gives positive reviews rather than negative reviews more often than not. Reviews to publishers are, therefore, so much on the promotion and advertising campaigns rather than on publishing guidelines. Besides, reviews would benefit the sales, but publishers find no ways to direct reviews through personal friendships or advertisement budgets. 6. Most reforms of The China Times Book Review, in terms of layouts and editing policies come from the inside brainstorms and the feedback returned from readers is minimal.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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