網際網路上的非實體電子出版之發展模式

NHUIR > College of Management > Department of Cultural & Creative Enterprise Management > Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies) > Item 987654321/20637

Please use this identifier to cite or link to this item: http://nhuir.nhu.edu.tw/handle/987654321/20637

Title:	網際網路上的非實體電子出版之發展模式
Authors:	孫銘鴻 Sun, Ming-hung
Contributors:	出版學研究所王士峰
Keywords:	出版;網路電子出版;非實體電子出版;文化基因;五力分析
Date:	2000
Issue Date:	2015-05-12 13:32:58 (UTC+8)
Abstract:	出版，是在人類社會中，一項存在人類社會已久的傳播活動。從早期利用手工抄寫到現在的印刷方式，或是早期的泥板、獸骨、竹簡等載體到現在常用的紙張，人類利用各種工具及技術來傳播思想、傳遞信息、普及知識以及累積文化等，形成了出版活動。雖然在不同的時期會有不同風貌的出版活動，但都是為了傳播及保存等目的。所以出版活動是人類產生於人類的需求下，結合當時和過去累積的技術及觀念，所發展出的社會活動。縱然紙本印刷書和以往的手寫竹簡等方式有著不同的呈現樣式，但對於當時及往後使用者都有著相類似的使用意義。如今人類已習慣於使用紙本印刷書的形式，另外，人類也有其他傳播方式可供運用，例如報章雜誌及廣播電視等，可以相互使用，使得人類可以突破時空的限制，將人類的傳播觸角延伸。但在人類發展出電腦及網路後，電腦網路挾帶著其特點，對人類產生一定程度的改變。對出版者來說，網路已漸漸融入出版體系中，網路在出版製作時，可以節省成本及時間，在銷售時，可以發展出類似於雅馬遜網路書店的例子，近日也發展出所謂的網路非實體電子書等。種種的融合，使得出版漸漸進入繼紙張和印刷後的第三次出版「質」的改變，因為電腦網路有能力改變人類對於出版的認知、使用習慣以及成為主力。所以本研究針對非實體電子書為主題，引用其他領域學科有規模之理論來做討論依據。先討論出版活動的本質，以找到在不同形式下的出版活動的共同特質。另外，並討論電腦網路的特性，以掌握此工具的運作規律。然後將出版的共同特性及目的來結合電腦網路的運作規律及特性，來討論非實體電子書的發展過程、優缺點、對既有出版的衝擊以及發展模式等。對於出版來說，電腦網路的使用，或是非實體電子書的出現，對於出版是一項利多於弊的的改變，可以使出版更貼近於出版的本質。但對於出版者來說，要進入非實體電子書的領域必須要有更強的專業出版能力及數位觀念等，才能面對將來的非實體電子書的競爭市場，並不是單純地只是利用網路來傳輸檔案而已，這樣只是利用了網路的部分優點，而非是使出版和電腦網路做一妥善的結合，對於出版者的競爭力而言，只能達事倍功半的情況。 Publishing have had along history in human society. In early stages, human use different kind of tools, like mud or wood, to take down some massage by character. Although it is distinct from the publishing that we used to use today, but it is a embryo of publishing. Because, both of them have the same purpose- propagation and preservation the massage. Observe the history of publishing. There are two revolutions to change the substance of publishing. One is paper , another is printing. In those revolutions of substance, publishing had took shape in this model that we used today. Paper and Printing frame the publishing that we used today. Paper-printing model control the publishing. But when the computer and internet appeared. There are some opportunies and threats to publishing. Computer and internet are also the third revolutions of substance to publishing. In the early, publisher can use computer to help them to deal with some work ,like editing and so on. But follow the technique and application of computer and internet are batter then before, the charge from computer and internet are bigger to publisher. Publisher must to face the different model from paper-printing model. So I use Memes, Theories of communication and the five forces model. Try to find the change after publishing combine with internet. Beside, analyze the non-substantiation electronic book in internet . To discuss how non-substantiation electronic book publisher to operate . The important idea is text and the concept of digital. Because the non-substantiation electronic book publishing is different the publishing of paper-printing model in nature and the way of operate. The non-substantiation electronic book Publisher must be know the characteristic of internet, publishing and the non-substantiation electronic book publish. Otherwise, non-substantiation electronic book Publisher use paper-printing thinking model to operate will meet some difficulty.
Appears in Collections:	[Department of Cultural & Creative Enterprise Management] Disserations and Theses(Institute of Publishing & Cultural Enterprise Management Studies)

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