台灣書系出版之運作與功能

南華大學機構典藏系統 > 管理學院 > 文化創意事業管理學系 > 博碩士論文-出版與文化事業管理研究所(停招) > Item 987654321/21130

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題名:	台灣書系出版之運作與功能
其他題名:	The Operation and Function of Book Series Publication in Taiwan
作者:	洪千惠 Hung, Chien-hui
貢獻者:	出版學研究所陳俊榮;齊力 Chun-jung Chen;Li Chi
關鍵詞:	出版企劃;書系;叢書;圖書分類 series
日期:	2003
上傳時間:	2015-05-28 11:37:15 (UTC+8)
摘要:	所謂書系，本論文定義書系的基本性質為「叢書型態的新書出版模式」，此一定義劃分書系與西方平裝本叢書、日本文庫的差別，在於書系以叢書方式出版新書，並非以平裝本形式重新刊印已以精裝本出版的書籍，且迎合了台灣一九八０年代以來的通路環境與出版生態，具有領域／主題經營的特性，可說擁有台灣本土市場的特殊性格。　　　　台灣形成書系出版的獨特現象，研究發現可以從台灣一九八０年代的出版環境進行理解：隨著政治、經濟與教育水準的日益發展，閱讀市場的需求與競爭日漸加大，自1949年開啟的台灣出版產業，正邁入領域經營與行銷策略思考的階段，加上書店通路中介書籍販售的機制形成，與台灣圖書市場過於狹小的先天限制，共同促發了書系風潮的發生。　　　　書系出版的運作，從出版社方面來說，有助於出版企劃的構思，以及實務層面上編輯作業的進行。經由書系的面貌，我們可以閱讀各出版社對於編輯詮釋力量的運用。　　　　至於書系在銷售層面的功能，研究發現，書系是否集體陳列雖然受限於各書店圖書分類的取向不同而變化，卻同樣對書店人員產生潛移默化的影響，有助於書店人員將書籍整理上架，亦能在流通過程中發揮辨識與歸類的力量。而書系在銷售上的另一好處是能變形為套書，除開發郵購通路外，並提供延伸閱讀的效用與書展主題的挪用。　　　This thesis defines the essence of a “book series” as “new book titles published as a part of a series or group with similar subject”. The definition distinguishes a book series from Western paperbacks, which represent a reprint and binding form of already published hardcovers, and Japanese “bunko”. Book series cater to the Taiwan’s sales channels and publishing ecology 1980s onwards. Publishers have since been operating field / subject publishing in the pattern of book series. Namely, book series reflect the special character of Taiwan’s market.　　　　Why does series publishing become unique phenomenon of Taiwan? We can find out the answer in Taiwan’s publishing environment of 1980s. Accompanying the development and growth of politics, economics and education, the demand and competition of book market expanded. The local publishing industry that started to burgeon since 1949 was stepping into a new stage: operating in specific fields and conceiving marketing strategies. Besides, the intermediary mechanism, the bookstore, was formed and the innate limit of Taiwan’s small market also contributed to the emergence of book series trend.　　　　For the publishers, the operation of series publishing is helpful to conceiving publishing plans and the execution of editing. Through the appearances of book series, we can read how publishers manipulate the power of editors’ interpretation.　　　　As to the function for selling, a series are displayed together or not depends on how every bookstore categorizes individual titles. However, a book series influences staff of bookstores subconsciously. It helps the staff to shelve books and facilitates them to identify and classify titles. Another benefit of book series is the potential of transforming into sets of books. In additional to develop the direct marketing channel, they also provide the cross-reading referrals and can be used as topics of book fairs.
顯示於類別:	[文化創意事業管理學系] 博碩士論文-出版與文化事業管理研究所(停招)

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