| 摘要: | 本研究以PZB為理論基礎，設計佛教圖書出版服務品質的問卷量表，以參訪寺院的信眾、在家的修士、書店從業人員為抽樣樣本填寫問卷,以SPSS套裝統計軟體分析問卷資料，藉以了解讀者對佛教圖書出版服務品質的看法。本研究以多變量解析數量化Ι類法為解析法，以為佛教圖書出版服務品質找出預測模式，以統計檢定各構面滿意度平均數之差異顯著性。 研究結果如下： 一．讀者對佛教圖書整體出版服務品質的滿意度是為中高滿意度﹙GAP５的平均數為3.６００２﹚，可知目前南台灣的讀者對佛教圖書整體的出版服務品質雖給予肯定,但仍對出版業者充滿期許，希望能再提升。 二．發現GAP4（佛教圖書出版服務外部溝通差距）的平均數最高，其次為GAP2（佛教圖書出版服務規格差距）、GAP3（佛教圖書出版服務傳遞差距），最低為GAP1（佛教圖書出版管理者認知差距）。 三．針對讀者個人基本變數分析得知,所列之「性別、年齡、婚姻、學歷、收入、職業、接觸佛學時間」等七項變數，對佛教圖書出版服務品質均有顯著差異性存在。 四．以多變量解析數量化I類法為方法，以GAP5為因變數，GAP1∼GAP4為自變數，求出各類目的得分，整理出「佛教圖書出版服務品質的預測模式」，如下： GAP5 ＝ 3.6+0.0016 X11-0.0084 X12－0.0079 X21＋0.3753 X22＋0.0714 X31-0.1386 X32+0.0388 X41＋0.1088 X42 五．以多變量解析數量化I類法得到影響佛教圖書出版服務品質最重要的差鉅項是GAP2。
In order to understand readers’ opinions towards the service quality of Buddhist book publication, this research takes PZB as the theoretical basis and designs a questionnaire about the service quality of Buddhist book publication, and then visits the worshippers of temples, Buddhist monks and nuns, and bookstore staff who are the sampling targets to fill out the questionnaire, and finally uses the statistical package of SPSS to analyze the questionnaire data. This research takes multivariate analytic Quantification Theory (Type 1) as the analytic method to find out a forecast model for the service quality of Buddhist book publication, and make a statistical inspection on the differential distinctiveness of the satisfaction mean of various constructs. The research results are as follows: 1. Readers have the medium-high satisfaction of the service quality of Buddhist book publication (the mean of GAP5 is 3.6002). It is known that although the readers of South Taiwan currently give positive affirmation to the service quality of Buddhist book publication, they still have high expectation from the publishers, and hope the service quality to be further promoted. 2. It is found that the mean of GAP4 (external communication distance of the service of Buddhist book publication) is the highest, and then the means of GAP2 (specifications distance of the service of Buddhist book publication) and GAP 3 (transmission distance of the service of Buddhist book publication) come next, and the mean of GAP1 (cognitive distance of the managers of Buddhist book publication) is the lowest. 3. Focusing on the analysis of the personal basic variables of readers, it is known that there is a distinctive difference of the service quality of Buddhist book publication existing in the seven variables listed out, including “sex, age, marital status, education standard, income, occupation, period of time of contact with Buddhist knowledge,” etc. 4. By using multivariate analytic Quantification Theory (Type 1) as the analytic method, GAP5 as the dependent variable, and GAP1~GAP4 as the independent variables, the scores of various categories are obtained. As a result, “a forecast model for the service quality of Buddhist book publication” is developed as follows:GAP5 ＝ 3.6+0.0016 X11-0.0084 X12－0.0079 X21＋0.3753 X22＋0.0714 X31-0.1386 X32+0.0388 X41＋0.1088 X42 5. By using multivariate analytic Quantification Theory (Type 1), it is known that the most important distance item affecting the service quality of Buddhist book publication is GAP2. |
