本研究以七股鹽場鹽山為研究範圍，旨在探討現地遊客之遊憩動機、遊憩環境體驗、遊憩滿意度及重遊意願之特性及關聯性。本研究採問卷調查法，針對七股鹽場鹽山現地參訪之遊客進行施測，計取得有效樣本388份；之後並利用因素分析、集群分析、單因子變異數分析、卡方檢定等統計方法進行資料分析，研究結果如下： 1. 受訪遊客以 21-30歲的遊客人數所佔的比例最高；居住地的分布以南部地區為主；在七股鹽場鹽山停留的時間以2~3小時為最多；在遊伴的選擇上，大多數遊客與家人親戚同遊；主要活動則以攀爬鹽山、品嚐鹹冰棒、購買台鹽產品居多。2.年齡、前來次數、交通工具、遊伴人數、遊伴對象、停留時間與資訊取得之不同遊客，在遊憩動機上有顯著差異。3. 遊客之遊憩動機與行前期望有顯著相關。4. 遊客對遊憩環境屬性的實際體驗滿意度與整體滿意度之間有顯著相關。5. 遊客對遊憩環境屬性的實際體驗滿意度與重遊意願之間有顯著相關。6. 遊客對遊憩環境屬性的整體滿意度與重遊意願之間有顯著相關。7. 遊客對餐飲衛生與價格、園區攤販管理、導覽資訊提供便利性、有無救生員的配置、停車收費的合理性等遊憩環境屬性的期望程度高但體驗滿意度卻明顯偏低，建議管理單位未來可朝此加強改善，以提升顧客滿意度與重遊意願。 The main goal of this study is to investigate visitors’ recreational motivations, recreational experiences, recreational satisfactions, and re-visit intentions in Chiku Salt Making. A total of three hundred and eighty-eight visitors were collected and analyzed through descriptive statistics, one-way ANOVA, correlation analysis, and chi square. The study results indicate that: （1）The on-site visitors were mostly from females, between the age group of 21 and 30; college and university educated; first-time visitation;visited with friends and relatives; stayed for two or three hours; and mainly participated in climbing salt mountain, tasting salty ice bar, and purchasing souvenir activities.（2）Visitors’ age, visiting frequencies, transportation taken, number of companions, types of partners, staying duration, and travel information sources were significantly related to recreation motivation.（3）There was significant relationship between visitors’ recreational motivations their prior expectations of travel.（4）There was significant relationship between visitors’ on-site satisfaction and overall satisfaction.（5）There was significant relationship between visitors’ satisfaction and re-visit intentions.（6）There was significant relationship between visitors’ overall satisfaction and re-visit intentions.
