本研究旨在探討公務人員之生活型態及對國民旅遊卡之態度與到特約商店消費之相關情形，並以高雄市政府各機關單位持有國民旅遊卡之公務人員為主要的研究對象。 本研究以問卷方式調查，共發出300份問卷，有效問卷298份，以描述性統計、因素分析、單因子變異數及Person相關分析。研究結果為：1.公務人員在持國民旅遊卡消費時，以消費於加油站居多，其次為旅宿業及商圈。2.在各特約商店消費金額上，消費金額以2001~4000元佔較高比例。3.公務人員對國民旅遊卡各項實施規定之態度上較傾向為不同意的態度。4.經因素分析後發現，公務人員在對國民旅遊卡之態度優惠折扣之態度與公務人員性別上有顯著差異；限制規定之態度與公務人員服務機關有顯著差異。5.經因素分析之後發現，公務人員之不同之生活型態對到特約商店消費情形有顯著差異。6.公務人員國民旅遊卡之態度與到特約商店消費情形有部份呈顯著相關。7.公務人員之生活型態與對國民旅遊卡之態度上，在某些構面上各呈正負相關。 The purpose of this study is aimed to understand the interrelationships between the government employee’s life-style, national travel card’s attitude, and travel card’s consuming behavior at contractual stores. A total of two hundred and ninety-eight samples were collected and then analyzed through descriptive statistics, factor analysis, one-way ANOVA, and Person correlation. The study results indicated that: 1.Most government employees’ consuming expenses were from gasoline and hotel, and between the price range of NT$2001 and NT$4000. 2.Most government employees’ attitudes would not agree toward the regulation of national travel card. 3.There were significant differences between government employees’ gender regarding their attitudes toward the promotion program at contractual stores. 4.There were significant differences among government employees’ service institutions with respect to their attitudes toward the travel card regulations. 5.There were significant differences among government employees’ lifestyles and their consuming behavior at contractual stores. 6.There were partially relationships between government employees’ attitudes and their consuming behavior at contractual stores. 7.There were partially relationships between government employee’s lifestyles and their attitudes toward the use of national travel card.The study expects to provide some suggestions to government departments for further management concerns.
