休閒旅遊產業過去一直被喻為是「無煙囪工業」，然而隨著全球綠色浪潮的來臨，爲了提供觀光旅遊及休閒所需之服務的相關產業，其所涉及到的環境衝擊也愈來愈廣，使得此一產業面臨嚴酷的挑戰。為因應此一趨勢，自1990以來，部分主題樂園企圖透過環境管理的作法，以營造出更清潔、更健康、更具社會責任的企業環境。隨著全球經濟發展的結果，使得服務性的產業凌駕製造業，一躍而成各國經濟展的主力，休閒產業更被喻為是21世紀的主流產業。國內在各大財團的主導下，以主題樂園為主的遊樂設施，已成為國內旅遊的趨勢；主題樂園的興建包含了許多軟硬體設施及周邊設備等，可說是一個小規模的城市，其整體規劃－特別是與環境相關設施的規劃，若不能妥適，不僅使遊客覺得不適，亦會造成整個週遭環境的危害，甚至可能會因而危及企業的經營。本研究主要是透過「個案研究」與「深度訪談」的方式，對台灣地區在2002年遊客人次前6名之主題樂園進行研究與調查，因月眉育樂世界透過mail及電話均未能與相關主管接洽上，所以本研究最後以劍湖山世界、西湖渡假村、六福村主題樂園、小人國、九族文化村等5座主題樂園作為本研究之訪談對象。其目的在於調查臺灣各家主題樂園在環境管理上之作法，本研究發現，本研究所訪談的主題樂園中，多著重於汙染控制階段及節能省水等硬體措施的興建，因此希望此一研究，能讓國內主題樂園營運的經營者在綠色浪潮的衝擊下，能提高綠色投資，增進綠色產品及技術創新，以減少對生態環境資源的消耗與依賴。並轉向無污染（或少污染）、高效益的產業，秉著永續發展的原則下，遵循生態化和綠化目標，激勵經營者保護並合理利用生態環境資源以達到永續旅遊。 Recreation industry has long been considered as a “non-pollution industry”. Although no manufacturing itself, this industry and its related activities, such as transportation, dinning and lodging, were found all associated with lots of environmental impacts and pollution. This criticism became serious especially after the “green movement” of western countries, and it created certain damage to this industry. While the recreation industry has become one of the mainstream industries, it is important to develop a win-win strategy, which can benefit both the industry and the environment. In the last two decades, lots of theme parks were also established in Taiwan. It signifies Taiwan has the similar tendency with other countries. Characterized by large and costly, theme parks, if poorly design, will become environmental disasters. The main purpose of this paper is to examine the environmental managemental practices of theme parks in Taiwan. Throught the indepth interviews and case studies, this research analysed the five most famous theme parks in Taiwan- Janfusun Fancyworld, Leofoo Village Theme Park, Formosan Aboricinal Culture Village, West Lake Resortopia, and Window on China. This study shows these theme parks mostly emphasized on the pollution control and investment of energy and water saving. It is hoped that this study could provide some useful information and suggestions to the business runners of Taiwan’s theme parks for enhancing their green competitiveness.
