本研究主要在探討遊客參與潛旅活動後所知覺的服務品質對服務價值、整體滿意度、忠誠度之影響程度並分析其間之關係。以高雄、墾丁五家潛旅業者之遊客為主要研究調查對象，使用SPSS 10.0統計軟體進行敘述性統計分析、交叉分析、因素分析、單因子變異量分析、信度分析。以及運用LISREL 8.52軟體進行分析各潛在變項間之關係，並根據分析結果提出結論和建議，期盼能為業者提供參考。 實證結果發現，休閒潛旅的服務品質會直接正向影響服務價值、整體滿意度，且會間接透過服務價值、整體滿意度正向影響忠誠度，另外服務價值和整體滿意度也會直接正向影響忠誠度。 The purpose of this study is to investigate the relationship among service quality, service value, overall satisfaction, and loyalty of the recreation diving tourism. The data collected from the tourist who joined the tour with the recreation diving travel agency at kenting and kaoshiung. The process tool was SPSS for Windows 10.0, descriptive statistics method, factor analysis, T-test, correlation analysis and cluster analysis were used for data analysis. In addition, LISREL is applied to investigate the relationship among the latent variables. The results of the study indicate that recreation diving tourism service quality have a direct significant impact on the service value and overall satisfaction. The service value and overall satisfaction were the mediators between the recreation diving tourism service quality and loyalty. In addition, the service value and overall satisfaction have the direct significant impact on the loyalty
